Senior Manager, Demand Generation

Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

Join Daxko as the Senior Manager, Demand Generation - Shape the Future of SMB Marketing!

Are you a strategic and influential leader in demand generation? Daxko is looking for a talented Senior Manager, Demand Generation to play a pivotal role in our remote Marketing Team. As a key driver of our SMB Go-To-Market (GTM) strategy, you'll guide a dynamic cross-functional team, including marketing specialists and Business Development Representatives (BDRs), toward shared marketing and sales objectives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Seven or more years of demand generation experience, with leadership in B2B contexts.
• Expertise in digital marketing, content strategy, lead nurturing, customer segmentation, and marketing analytics.
• Demonstrated success in developing and executing multi-channel campaigns, utilizing marketing automation tools and CRM systems.
• Proven collaboration across marketing, sales, and success organizations.
• Strong project management skills, optimizing budget and resources.
• Excellent communication skills, aligning cross-functional teams and effectively managing up.
• Ability to interpret data analytics for informed marketing strategies and performance reporting.

What You'll Do:

• Lead and inspire a collaborative team to execute a unified GTM plan.
• Collaborate with cross-functional teams for integrated campaigns that captivate our target audience.
• Be the go-to expert for demand delivery strategies, from campaign briefs to BDR playbooks.
• Act as a bridge between the marketing team and executive leadership, ensuring strategic alignment.
• Utilize data-driven insights to optimize campaigns and provide progress reports to stakeholders.
• Conduct market research with Product Marketing to refine buyer personas and campaign messaging.
• Stay ahead of marketing trends and leverage the latest technologies to enhance campaign effectiveness.
• Manage resources and budgets strategically for maximum impact and ROI.

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These perks are only for our full time team members. Some of our favorites include: 

🏝 Flexible paid time off 
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
💻 Monthly Internet Stipend
🤑 401(k) matching
🍼 New-Parent Paid Leave
🏖 1-month paid sabbatical every 5 years
👖 Casual work environments
🏡 Remote work

All your information will be kept confidential according to EEO guidelines.