Senior Manager, Demand Generation

• Be responsible for a segment of our inbound sales leads and pipeline generation
• Lead the design, implementation, and tracking of demand generation campaigns to generate qualified leads through PPC, email marketing, content syndication, webinars, social media, and other channels
• Map campaigns and create roadmaps for each stage of the buyer's journey to track and monitor effectiveness and optimization opportunities.
• Run outbound email programs and programmatic campaigns using 1st and 3rd party intent signals
• Partner with Sales and Field Marketing leaders to identify market opportunities and key targets based on user data.
• Measure and report on performance of specific creative, campaigns, and channels. Consistently optimize and improve to deliver maximum ROI over time.
• Serve as a player coach by mentoring other Demand Generation team members. 

• 5+ years in a Demand Generation position, holding ownership in end to end strategy and execution.
• Direct history working in the B2B SaaS or tech space. Both Commercial and SMB experience is a plus.
• High attention to detail in performance analytics and in generating reports. Excel knowledge a must; SQL knowledge a strong plus.
• Experience with and exposure to using product signals to generate leads (PQLs).
• A deep understanding of how multiple channels impact each other and can be leverage in harmony to drive results.
• Experience mentoring or managing others is a plus. 

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