Senior Manager, Demand Generation

Marketing at Loop is about being relatable to e-commerce brands. Providing ongoing value and connection that leads people to love our brand, love our product, and become a customer. The team is changing the way brands look at returns and turning that into demand for the sales team.

As the Senior Manager of Demand Generation you will lead a team responsible for orchestrating strategic marketing campaigns to grow the sales pipeline globally. A successful candidate will be able to balance creativity and data-driven decision making in order to define campaign strategies that align with company goals. The role will leverage cross-functional influence and collaboration with Sales, Merchant Success, Partnerships, Marketing and cross-functional leaders to ensure effective demand generation investment decisions are made. This role is goaled on pipeline generated per quarter, but other KPIs may include MQLs, SQOs, Closed Won deals, funnel conversion rates and efficiency of spend. 

We’ve listed what we think you’ll be spending your time on. We’re growing fast, and growth means the challenges we’ll work on together will change as we lead Loop through new and different phases.

This is an indispensable role with us, so we’ll be looking for you to have examples of when you’ve tackled these challenges throughout your career. We’ve laid out the experience we think is important to set you up for success in this role. But, we appreciate that different humans will solve problems in different ways, so we don’t expect you to fit exactly in a box of requirements.

At Loop, we believe that flexibility and choice are what allow you to do your best work. With our Blended Working Environment, you have options ranging from joining our HQ office (in Columbus, Ohio), opting into a Hub (a location with 4+ team members), or staying totally secluded (our version of remote). Our team is spread across the United States, select provinces in Canada (Ontario & British Columbia), and the United Kingdom. Wherever you live, you can create the work environment that best matches your preferences and lifestyle.

What You’ll Do:

• Work cross functionally with marketing, sales and revenue operations to ensure alignment on target audiences, messaging, and follow-up processes. 
• Create and optimize full-funnel, multi-channel campaign strategies, align all stakeholders, document campaign plans, and track delivery of that work.
• Lead a team of 3 demand generation marketers responsible for SEO, SEM, advertising, CRO, email marketing, webinars, website chat, ABM and international programs.
• Partner closely with the event marketing manager to plan successful promotion and follow up for hosted and sponsored events. 
• Manage and track a 7-figure annual budget including analyzing investments by channel to demonstrate performance and prove ROI.
• Oversee and guide agency performance and effectiveness.
• Evaluate and select media partners and software vendors to help drive demand. Negotiate contracts to ensure fair terms for Loop at agreeable rates.
• Analyze campaign outcomes in detail, sharing insights and results across the business.

Your Experience:

• You’ve spent 5+ years in demand generation at a B2B SaaS startup and have marketed to a variety of business sizes from SMB to Enterprise. 
• You’ve directly managed others for 2+ years in a demand generation capacity and can speak to how you’ve made an impact on their careers.
• You are able to stay focused and manage multiple projects in a fast-paced environment where priorities may shift.
• You’re a strong communicator no matter the medium - in-person or virtual - and are able to adapt to meet the needs of your audience.
• You have a strong attention to detail and admirable organization skills - others note this as a superpower of yours.
• You love data, and you're comfortable owning, collecting, and reporting on metrics that inspire action and solve problems. 
• You’ve used software such as Hubspot or Marketo, Salesforce, Drift, Demio, Sendoso, etc and are always curious about the latest in marketing technology, and how it can help drive demand.
• BONUS: You have experience working with Shopify, ecommerce, and/or the post-purchase ecosystem.
• BONUS: You have experience creating demand generation strategies and driving pipeline in international markets.

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