Senior Manager, Demand Generation

Meet Benevity

Benevity’s award-winning corporate purpose software empowers companies and their people to take social action on the issues and causes they care about. Through giving, volunteering, grantmaking and positive actions, we help 940+ clients (and counting!) build better cultures and engage their employees and customers to create greater social and business impact. We’re also one of the first B-Corps in Canada, meaning we’re as committed to purpose as we are to profits.

The Senior Manager, Demand Generation, is a strategic and collaborative leader, responsible for guiding a high-performing team to achieve company revenue goals. This role owns the marketing pipeline, driving demand generation strategies for both new and existing clients, and managing the full customer lifecycle. By aligning initiatives with business objectives, the Senior Manager fosters cross-functional collaboration to deliver measurable results. If you're passionate about using your skills to make a positive impact and thrive in a dynamic, collaborative environment, we encourage you to apply! 

What you’ll do:

• Mentor and guide a team of demand generation specialists and managers, fostering innovation, accountability, and continuous growth
• Set clear goals aligned with company objectives, driving revenue and client expansion
• Lead and execute demand generation strategies, driving new client acquisition and expanding existing client relationships
• Ensure campaigns align with our brand strategy and market positioning, connecting our solutions across all channels
• Partner with senior leadership to refine demand strategies, aligning them with growth, retention, and market expansion goals.
• Embed demand generation into the broader GTM strategy, supporting both new business and existing client growth
• Drive platform and brand campaigns that enhance brand equity and support consistent growth
• Develop full-funnel campaigns that drive pipeline impact, aligning with business objectives
• Lead audience clustering and product prioritization to maximize campaign effectiveness across key segments
• Collaborate with content and channel teams for seamless integration across all touchpoints
• Monitor performance and optimize strategies using data insights, ensuring revenue and pipeline goals are met
• Own revenue and pipeline targets, with a focus on both client acquisition and lifecycle management
• Regularly report on demand generation performance, offering strategic recommendations to leadership for growth and retention.

What you’ll bring:

• 9+ years of experience in demand generation, digital marketing, or related roles, with a proven track record of leading successful GTM strategies, driving revenue growth, and managing full client lifecycles
• Expertise in B2B SaaS, marketing automation, CRM systems, and multi-channel lifecycle strategies
• Strong analytical skills to optimize campaigns based on performance metrics
• Proven ability to partner with sales, marketing, and product teams to align business goals
• Experience managing complex campaigns with strong organizational and project management abilities
• A balance of big-picture strategy with hands-on execution
• Skilled at influencing leadership and collaborating across teams

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where we work

At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

Join a company where DEIB isn’t a buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. 

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [email protected].