Senior Manager, Demand Generation - Experience

What we're looking for

We are looking for an experienced Sr. Demand Generation Manager to create integrated campaigns that support Momentive's demand generation efforts targeting professionals in the customer or employee experience industries. Reporting to the Head of Global Demand Generation, you will lead and craft our integrated marketing approach for our "Experience" personas and partner with Sales to achieve results. You will think about this vertical holistically, including creating vertical messaging, developing sales and marketing collateral, delivering qualified sales leads and pipeline, and building demand generation activities for both inbound and outbound channels.

You will

• Conceptualize, design, and oversee the end-to-end strategy for your target personas, including campaign design from awareness to consideration to purchase to advocacy for both inbound and outbound programs.
• Lead multiple integrated campaigns at a given time, including account-based marketing, webinars, virtual and field events, and marketing nurture streams. Influence and contribute to paid, SEO, and content marketing efforts toward your goal.
• Know your funnel! Analyze the flow from MQL to SQL, SQL to Opportunity, Opportunity to Closed/Won to understand how you can improve your programs.
• Oversee your vertical marketing pipeline goal and budget for your team and forecast quarterly pipeline creation from the programs you are running, including expected return on investment.
• Know your buyer; understand CX and EX buyers of our solutions, including their motivations and use cases, and use this knowledge in your strategies.
• Partner with Sales and BDRs to understand the goals for your vertical and pull the right levers (whether inbound or outbound) to achieve results.
• Partner with Product Marketing on product launches and major enhancements. You may help plan the marketing/promo activities for product launches.

You have

• 5+ years in demand generation, campaign marketing, or integrated marketing
• 2+ years marketing enterprise-grade solutions to customer experience professionals (CRM admins, support, success, UX, etc.)
• 2+ years experience in people management
• Bachelor's degree in marketing, communications, business, or related field
• Independent project management skills
• Experience switching quickly between strategy and execution
• Experience with analytics and data-driven marketing
• Experience with HubSpot and Salesforce

Who we are and what we do

Momentive (NASDAQ: MNTV), maker of SurveyMonkey, is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and its brand and market insights solutions, empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Our vision is to improve human experiences by amplifying individual voices. Learn more at Momentive.ai.

What we offer our employees

Momentive is a place where the curious come to grow and shape what's next. By embedding inclusion into our processes, policies, benefits, and culture for our 1,600+ employees across North America, Europe, and APAC, we're building a workplace where people of every background can excel.

We've won multiple Culture and Employee awards, including Comparably's Best Workplace for Women and Diversity, and received recognition for our forward-looking benefits policies, including best workplace for parents, vendor benefits standards, our annual holiday refresh, retirement benefits, and Take 4 sabbaticals.

Our commitment to an inclusive workplace

Momentive is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.