Senior Manager, Demand Generation – Paid Media

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Demand Generation – Paid Media in the United States.

This role is a high-impact leadership position responsible for shaping and executing global paid media strategy across a multi-brand B2B SaaS portfolio. You will own end-to-end performance marketing, from strategy and budgeting to execution and optimization, ensuring paid channels directly contribute to pipeline growth and revenue outcomes. The position requires a strong balance of strategic planning, analytical rigor, and hands-on channel expertise across search, social, programmatic, and third-party media. You will lead a growing team while also managing significant media spend and vendor relationships in a fast-paced, data-driven environment. Working closely with marketing, content, product, and sales teams, you will amplify demand generation efforts across the funnel. This is a highly visible role where your decisions directly influence growth, efficiency, and go-to-market success. It is ideal for a performance marketing leader who thrives in ownership-heavy, high-scale environments.

• Own global paid media strategy and execution across search, social, display, programmatic, and third-party channels, driving full-funnel performance from click to pipeline and closed-won revenue.
• Manage a $10M+ annual paid media budget, including allocation, forecasting, optimization, and performance reporting.
• Drive core demand generation KPIs including lead volume, lead quality, pipeline contribution, cost per lead, and return on ad spend.
• Lead and mentor a growing paid media team, setting clear expectations, performance standards, and development plans.
• Oversee vendor and partner relationships, including contract negotiation, performance evaluation, and optimization of external media programs.
• Collaborate with campaign, content, and product marketing teams to align messaging and maximize paid amplification of initiatives.
• Implement conversion rate optimization strategies across landing pages, ad creative, and lead capture flows.
• Use data and analytics to continuously optimize campaigns and present insights and recommendations to senior stakeholders.
• Ensure accurate attribution and reporting through tools such as Salesforce and marketing automation platforms.
• Explore and integrate emerging paid media trends, including AI-driven search and generative engine optimization.

Requirements:

• 5+ years of B2B paid media or demand generation experience in a SaaS or enterprise software environment.
• Proven experience managing large-scale paid media budgets and multi-channel performance marketing programs.
• Strong expertise in platforms such as Google Ads and LinkedIn Campaign Manager, with exposure to Reddit, Meta, programmatic DSPs, and tools like 6sense.
• Experience working with third-party demand generation vendors, including content syndication and review platforms (e.g., G2).
• Proficiency with Salesforce and Marketo for reporting, attribution, and funnel analysis.
• Strong analytical skills with the ability to translate complex performance data into actionable insights.
• Experience optimizing landing pages and conversion funnels using tools such as Instapage or similar platforms.
• Demonstrated ability to manage vendor relationships, negotiate contracts, and drive ROI improvements.
• Experience scaling or building paid media teams is strongly preferred.
• Strong communication skills with the ability to influence senior stakeholders and present performance narratives clearly.

Benefits:

• Competitive compensation package with base salary aligned to experience
• Annual performance bonus opportunity (up to 15%)
• Equity incentive program
• Comprehensive health, dental, and vision insurance plans
• HSA contributions and flexible spending accounts
• 401(k) retirement plan
• Remote-first work environment with flexible scheduling
• Unlimited PTO and additional summer Fridays
• Home office and wellness stipend
• Monthly internet reimbursement
• Learning and development budget for professional growth.