Senior Manager, Digital Engagement & Community

About the Opportunity
Reporting to the Director of Digital Engagement, this role stands at the helm of the Academy’s global digital engagement and content-creation work, driving our social-media ecosystem, virtual programming, paid-social advertising, and more. In this capacity, the DE Sr. Manager is responsible for the work and growth of a team of talented DE Specialists, providing DE-related support to a wide range of Academy departments, and thought-partnering with the Director of Digital Engagement to establish and execute on DE goals, strategy, and best practices.

Organizational Culture:
Join a team dedicated to the Academy’s mission, vision and values! Currently, the Academy has a new strategic plan including three initiatives – Hope for Reefs, Thriving California, and Islands 2030 – that leverage biodiversity science, environmental learning, and collaborative engagement to regenerate fragile ecosystems around the world. Learn more at https://www.calacademy.org/about-us/major-initiatives.

We hope you are inspired by what we do and are excited to contribute to our mission. The mission of the California Academy of Sciences is to regenerate the natural world through science, learning, and collaboration. The Academy is looking for candidates who do great work, and we know they may come from a number of different backgrounds and experiences. We encourage you to apply even if you do not believe you meet every one of the qualifications for the position.

This position is based in San Francisco, California. It is a hybrid of onsite/work from home in California, but requires being physically onsite a minimum of three days per week. Please do not apply if you are not able to work onsite. Candidates are required to have up-to-date COVID-19 vaccination, including receiving a booster shot, as a condition of employment, absent qualifying exemptions in accordance with applicable laws. Individuals receiving a conditional offer of employment from the California Academy of Sciences will be provided the full text of the vaccination policy.

About the Digital-Engagement Team
Part of the Academy’s Experience Division, the Digital Engagement department is responsible for digital-content creation and engagement strategies for the Academy as a whole, and each of its three global initiatives. Leveraging a 3MM+ 4-brand social-media ecosystem, a wide range of digital platforms and tools, and collaborative work with internal and external partners, the 5-person DE team creates best-in-class digital storytelling that works to advance the Academy’s mission by creating deeper connections between people and nature.

Key Responsibilities

• Lead content creation and execution across all Digital-Engagement owned platforms, including but not limited to Facebook, Twitter, Instagram, YouTube, TikTok, and LinkedIn. (Includes Brand accounts and our directly managed sub-brands bioGraphic, NightLife, and BigPicture.)
• Directly manage two Digital-Engagement Specialists, and oversee 25% of the Thriving California DE Specialist’s team-related work
• Partner with the Director of Digital-Engagement to identify content priorities based on the Academy’s mission, major initiatives, and visitation priorities and to develop and execute high-level digital strategies that drive supporting KPIs
• Oversee DE’s paid-social advertising program for internal departments, and directly manage the paid-social budget and execution for the Academy’s NightLife series
• Lead the Academy’s livestream strategy, working collaboratively across a wide range of departments to set production standards for livestreams, hybrid events, and virtual programming, providing direct guidance and support where needed. Includes management of the Academy’s Livestream Studio
• Partner with Membership to continuously evolve and optimize digital programming and community-building
• Lead reputation and analytics work for DE-owned platforms, including social-care across DE-owned platforms and third-party review sites, as well as metrics-collection and reporting for all owned accounts
• Drive DE special projects, museum-based influencer programs, and on-the-floor activation efforts to connect visitors and audiences more compellingly to Academy work
• Maintain and deepen DE’s network of critical relationships with a wide range of internal and external partners, a key factor in our ability to create best-in-class content
• Lead DE efforts to provide a wide range of additional direct support for internal departments/partners, including training and consultations

Qualifications
EXPERIENCE and/or EDUCATION:
The ideal candidate will possess a combination of the following, and/or equivalent experience:

• Bachelor’s degree in English, Creative Writing, Communications, Science, Marketing, Liberal Arts, or related area of study
• Ten (10)+ years of experience in communications, digital engagement, social media, or comparable combination
• 6+ years experience representing a brand on social media, paid and organic
• 2+ years experience managing a team

SKILLS AND ABILITIES:

• Strong writer and editor with an excellent radar for voice and tone, and the ability to modulate their own writing style to match
• Gifted storyteller with a proven ability to iterate stories across platforms on behalf of an organization or brand
• Professional-level fluency in core social media platforms (e.g. Facebook, Twitter, Instagram, TikTok, YouTube), including paid and organic, plus a solid understanding of best practices and industry trends
• Demonstrated commitment to supporting and evolving a team
• Demonstrated background in or passion for science and nature
• Demonstrated commitment to equity and inclusion
• Ability to speak effectively before groups or individuals

Physical Environment: To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. While performing the duties of this job, the employee is frequently required to stand, sit, use a computer, and communicate on the phone, in person, and in online meetings/calls. Must be able to perform repetitive motions 75% of the time.

Compensation and Benefits
Hiring range: $110,000-$120,000
Schedule: Full-Time, 40 hours per week

Starting salary will vary based on experience and relevant skills/knowledge set.

The Academy offers a total compensation package that emphasizes both base salary and comprehensive benefits.

APPLICATION DEADLINE: Review of applications will begin on January 2, 2022 and will continue until the position is filled.

APPLICATION PROCESS: Please upload your resume and complete the brief online application.

The California Academy of Sciences will give full consideration for employment to all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance (SF Police Code, Article 49).

The California Academy of Sciences is an Equal Opportunity Employer and is committed to ensure that all employees and applicants receive equal consideration and treatment, regardless of race, color, creed, gender (including gender identity or gender expression), religion, marital or domestic partner status, age, place of birth, national origin or ancestry, physical, mental or medical disability, height or weight, sex, sexual orientation, citizenship, military service status, veteran status, or any other characteristic protected by state or federal law or local ordinance.