Senior Manager, Digital Marketing

Responsibilities:

• Oversee the digital marketing roadmap development and implementation, serving as the primary contact for all digital marketing initiatives, including digital advertising (social media, search, display, native, retargeting and video), creative services, website, app and email marketing
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand visibility and consistency
• Measure ROI and KPIs
• Adjust and optimize campaigns and/or initiatives considering SEO and Google Analytics
• Collaborate with internal and external partners for consistent branding and strategic communication
• Research and stay current with digital trends, technologies and strategies
• Monitor competition and provide ideas to stand out
• Craft policies and guidelines to govern and promote social media usage
• Manage and track media budget

Requirements:

• Minimum of 5+ years of experience in a relevant digital marketing role
• Bachelor's degree
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Solid knowledge of online marketing tools and best practices, SEO/SEM, email marketing and digital advertising strategy o Hands on experience with SEO/SEM, Google Analytics and CRM software o Familiarity with web design
• Ability to manage multiple projects and learn quickly in a fast-paced environment
• Exceptional organizational and project management skills
• Excellent writing and editing skills, with the ability to create compelling content for a variety of digital channels
• Strong analytical skills and experience with data-driven decision making o Proactive, innovative, and creative