Senior Manager, Digital Media (App Strategy)

Position Summary...

What you'll do...

As the Senior Manager of App Strategy, you will help shape the strategic direction of our mobile application portfolio. You will develop and execute comprehensive strategies to optimize app performance, enhance user experience, and improve business growth. We are looking for someone with an understanding of mobile technologies, market trends, and user behavior. You will report to the Director of Marketing and will be based in San Bruno California or Bentonville, Arkansas.

What you'll do:

• Develop and implementing overarching strategies to maximize app adoption, aligning app strategies with broader organizational goals and market opportunities.
• Lead the organic app store optimization (ASO) programs, collaborating with the paid marketing ASA campaigns.
• Conduct in-depth market research to identify new trends, competitive landscape, and user preferences. Use insights to inform app strategy and product roadmap decisions.
• Collaborate with product, design, and engineering teams to improve app usability, functionality, and performance.
• Use feedback, data analytics, and usability testing to lead interactive improvements.
• Build monetization strategies that balance user experience with revenue generation goals.
• Establish comprehensive measurements to track user engagement, retention, and revenue.
• Monitor app analytics and performance metrics to identify areas for improvement and optimization.
• Work with different teams, including product management, marketing, sales, and finance.
• Present app strategy recommendations, progress updates, and performance insights to senior leadership and partners.
• Build partnerships with all partners to support app strategy execution.

What you'll bring:

• 5+ years of experience in app strategy or product management to have growth through mobile applications /or digital platforms
• Experience with mobile app ecosystem, industry trends, and best practices. Familiarity with iOS and Android platforms, app stores, and mobile analytics tools
• Proficient in breaking down intricate data sets to extract valuable insights and make well-informed, data-centric decisions.
• You can "paint the story" of where we're going and how to get there.
• You have a creative, and challenger mindset with experience building the best member experiences.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

- Health benefits include medical, vision and dental coverage

- Financial benefits include 401(k), stock purchase and company-paid life insurance

- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices .

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart .

San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00

Bentonville, Arkansas US-09930:The annual salary range for this position is $90,000.00-$180,000.00

Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America