Senior Manager, Email & Retention Marketing

Paperless Post is seeking a highly analytical, data driven and creative Senior Manager, Email & Retention Marketing to manage, grow and optimize our email program and support additional owned channels, such as native app and referral as we continue to grow. We're looking for someone creative, proactive, and detail-oriented with a passion for captivating current and potential users through smart and on-brand communications. You will rely on data and testing to find new ways to drive increased user value, usage and retention through emails, app messaging and other marketing opportunities you uncover.

This role will be responsible for defining, owning, and executing the overall user retention strategy, including lifecycle management, segmentation, promotions, campaigns, creative and messaging to ensure users continue to use our products and services. Current focus is on scaling our Email channel with expansion opportunities in the long-term (e.g. push notifications, referral/loyalty programs, etc.). The ideal candidate is analytical, proactive, collaborative, creative, efficient, and driven to continually find ways to optimize and improve performance. You should also have experience in building marketing plans and communications that generate strong engagement and retention. The role will report to the Senior Director, Growth Marketing.

What you’ll do here:

• Define, lead, and execute email automation strategy and roadmap in order to build out a systemic and scalable email program that improves channel ROI.
• Manage relationship with internal stakeholders and external agency support, defining project roadmap and holding cross-functional and external resources accountable for delivering work accurately and on time.
• Build email channel capabilities to support Party Shop growth at scale, both within core ESP as well as automated Shopify email system.
• Establish email channel KPIs and build out email reporting dashboards (with support of insights analyst) in order to measure business impact of testing, optimizing and scaling channel growth.
• Own and execute day-to-day operational tasks of email (and in the future, push) programs, from creative briefs and technical requirements through HTML coding and QA/deployment and reporting.
• Manage and own Email Service Provider (ESP) on all related functions, including leading contract renewal negotiations.
• Develop CRM strategy to optimize the customer journey and create high-impact CRM initiatives that drive consumer acquisition, retention, engagement and loyalty.
• Develop and own iterative testing strategy to gain insights and continually improve the customer experience through optimized messaging and targeting.
• Analyze and interpret email campaign results and ensure frequent reporting and share out cadence with key stakeholders including creative team and senior leadership.
• Lead and develop creative, innovative ideas across CRM channels to drive newness among users in order to gain share of event calendar and drive incremental revenue per customer (increase ACV).
• Build and manage email content calendars and maintain a complete roadmap for key CRM channels to ensure that we are driving towards more efficient and automated solutions.
• Collaborate closely with creative, brand and integrated marketing, data and engineering to align on key initiatives with cross-functional team goals.
• Streamline processes by leveraging new automated solutions while maintaining and improving workflows already in place.
• Analyze, report on, and optimize against performance metrics including open rate, click-to-open rate, click through rate, conversion rate and revenue lift.

Requirements include: 

• 6-9 years in CRM/retention marketing related role, with 4+ years of experience using and editing HTML
• Creative thinker with a deep knowledge of all technical details to execute/code emails
• Deep knowledge of data integration and engineering needs in order to drive automation in the email channel
• Deep analytical capability and desire to obsess over constantly improving the digital customer experience leveraging quantitative and qualitative inputs.
• Curiosity to build out new programs and proactively bring recommendations to senior leadership that will drive business growth
• Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
• Bachelor’s degree in marketing, business, communication or other related fields or equivalent experience is a plus. Relevant work experience is more important.
• Experience working with both creative teams as well as data/analytics teams, but also not be scared to dig into the data and get their hands dirty to gain insights and solve problems
• Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards 
• Experience in setting up automated marketing communications and audience segmentation and targeting in an ESP
• Ambitious self-starter with strong ownership attitude and demonstrated ability and willingness to roll up sleeves to get the job done
• Energized by the ability to own and execute CRM channels with strong sense of accountability
• Previous experience handling ESP migration, a plus
• Previous experience using ESP Sailthru and analytics tool Looker, a plus
• Experience at startup, a plus

Company-wide, we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn't supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users. 

We are proud that Paperless Post has helped over 175 million people globally connect in the real world since our inception. Paperless Post exists to help all people celebrate all the moments that matter to them. We believe that having a team reflective of the diverse world around us empowers us to create a product that serves everyone. Women, people of color, trans/genderqueer individuals, individuals with disabilities, and veterans are especially encouraged to apply.

The compensation range for this role is $90K - $120K USD.

At Paperless Post, compensation is based on a number of factors, including geographic location, job-related skills, years of experience, and internal team banding. All full-time offer packages come with a base salary, equity component, and options for fully paid medical, dental, and vision benefits.