Senior Manager - Employer Brand Strategy

You Lead the Way. We've Got Your Back.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments.

The Senior Manager - Employer Brand Strategy joins a passionate and tenured group of brand strategists and marketers on the Global Advertising & Brand Management team responsible for the development and implementation of our enterprise brand strategy that provides a north star for all we do. In this role, you'll lead the ongoing refinement and activation of our employer brand strategy - working to bring what it means to be with #TeamAmex to life to attract and retain best-in-class talent. The role involves a mix of strategic and creative thought leadership, creative development and execution, and overall partner, agency, and project management. You'll love this job if you thrive in a fast-paced, innovation-friendly environment that's focused on balancing both short- and long-term brand and marketing goals.

Responsibilities

• Support the ongoing refinement and amplification of American Express' employer brand strategy, partnering across the Company with key partners in our Colleague Experience Group, Recruitment Marketing and Corporate Communications teams, to drive consideration and demand for Amex as an ideal employer
• Develop and execute a test-and-learn employer brand social media campaign, working with our external social and media agencies and collaborating with our internal social and recruitment marketing teams to align on both strategic and creative approach
• Lead the build-out of our employer brand image library, partnering with internal stakeholders to define imagery needs and working with our external agency on custom photoshoots
• Own the ongoing management of our employer brand insights and scorecard
• Support the evolution of our employer brand visual identity and guidelines in partnership with key internal stakeholders and our in-house creative agency

Qualifications

• 5+ years of marketing and/or brand strategy experience, including social media and content marketing experience
• Strong project management skills with the ability to develop and manage project plans, budgets, timelines, and deliverables
• Proven content and brand marketing skills, including delivering strategic recommendations and creative development
• Strong record of driving results and innovation with an eye for creative excellence
• Confident, strong communicator and storyteller that questions the status quo, with ability to socialize ideas and influence others to think differently
• Experience building relationships across large cross-functional teams and managing agency partners
• Able to work independently while also fostering strong team collaboration - many of our projects involve white space and require coming up with new approaches without the benefit of past work to draw from
• Demonstrated curiosity for industry and category trends
• Experience in employer brand and/or recruitment marketing a plus
• Agency experience a plus

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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