Senior Manager, Event Marketing

At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it’s more than an empty promise. It’s what we do.

Working within Appian’s Marketing team, the Senior Manager, Event Marketing will assist in the global strategy, planning, and execution of a variety of in-person marketing programs including tradeshows and industry conferences. This role will also manage operational, implementation and post-program activities including lead formatting, program analysis, budget reconciliation and ROI reports.

To be successful in this role, you need:

• Proven success crafting and executing strategic, results-driven marketing programs, pipeline generation and growth 

• Demonstrated proficiency utilizing Salesforce.com to analyze campaign data and track/measure marketing initiatives

• To define program strategy and develop milestones to drive program optimization, deliver high impact events, and drive pipeline to support revenue goals

• To collaborate with and provide tactical marketing direction to jointly build integrated marketing campaign plans

• To plan and execute global Appian conferences in US and EMEA

• To track and report on key performance indicators and analyze program results and pipeline measurement

Some of the tools and resources we will equip you with include:

• We’ll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our affinity groups  are a great place to start connecting with peers from all across the globe.

• Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education.

Basic Qualifications:

• 8+ years of experience in an event management role at an enterprise software organization; 2-3 years experience managing direct reports

• Strong leadership characteristics and the ability to build and maintain strong relationships with a diverse set of internal and external constituencies

• Ability to travel up to 35% 

• Bachelor’s degree 

About Appian:

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform. 

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we’re focused on lasting positive change. 

Join us.