Senior Manager - Field Marketing

As our Senior Manager Field Marketing for the Americas (U.S. Canada Latin America) for the Public Cloud Business Unit you will lead the development and execution of marketing programs that support our sales strategies and goals resulting in enhancing relationships and building pipeline.  You will directly manage a team of Field Marketers and Marketing Programs Specialists for the region and lead them in executing measurable programs to achieve pipeline growth targets.  You will work closely with the region’s Sales leader and leadership team to gain their input for planning and to identify opportunities for pipeline generation in alignment with the BU’s strategic priorities.  In addition you will work closely with Rackspace Technology’s other marketing teams including content digital campaigns and events to execute the marketing plan across the region.

The ideal candidate will have extensive B2B technology marketing experience. They will enjoy and excel in creative thinking innovating and delivering measurable results that help drive awareness grow the pipeline and win business. They will have strong communication skills and can balance developing a strategic marketing plan with executing while leveraging the support of other teams such as product marketing digital campaigns analyst relations PR and events.  They also develop strong relationships with the sales team and work in partnership with them to deliver growth. This role will report to the VP Marketing for our Public Cloud Business Unit.

Responsibilities

• Develop and implement a strategic field marketing plan for Rackspace Technology’s Americas (U.S. Canada Latin America) region working closely with the sales leaders to ensure the plan is aligned with the sales objectives and growth targets for the region.

• Lead the Public Cloud Field Marketing team for the region fostering a culture of excellence innovation and collaboration.  Leverage the team to shape the marketing plans for each country target within the region and to execute the programs locally.

• Collaborate closely with Rackspace Technology sales leaders to ensure alignment between sales and marketing strategies and to support the sales pipeline and revenue goals.

• Work collaboratively with Integrated Marketing team to plan and manage execution of targeted marketing campaigns events and programs that effectively engage customers and prospects including joint partner events and field programs that require managing partner engagement and funding requirements.

• Lead strategy and execution for global internal/external events for MPC with partners such as AWS Microsoft and Google and for sales such as the global sales kickoff

• Work collaboratively with the content digital campaigns and public relations teams on developing and executing strategy at each stage of the marketing funnel e.g. top middle and bottom. Collaborate with these teams to drive required content and assets for the successful execution of planned marketing programs e.g. blogs white papers client stories sell sheets videos press releases webinars events and speaking engagements and other marketing and sales enablement assets.

• Identifies and understands key personas for assigned geographies drawing on quantitative and qualitative data from the business and external sources. Ensure positioning and messaging is aligned across internal stakeholders.

• Measure and analyze the effectiveness of marketing initiatives leveraging insights to optimize future campaigns and achieve maximum ROI.

• Manage the overall field marketing budget for the region ensuring strategic allocation of resources to high-impact activities.

• Stay abreast of market trends competitor activities and customer needs to adapt strategies and tactics as necessary.

• Drive cross-functional collaboration within the organization to ensure cohesive messaging and customer experiences across all touch points.

• Champion the Rackspace brand ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs.

Requirements

• A minimum of 8 years of experience in B2B technology services marketing with at least 5 years in a leadership role within field marketing or a related area.

• Understands cloud technology and the players from either direct marketing experience and/or adjacent experience.

• Proven track record of developing and executing successful marketing strategies in US Canada and Latin America.

• Strong leadership skills with experience managing through impact and influence diverse and geographically dispersed teams.

• Excellent communication collaboration and stakeholder management skills.

• Deep understanding of the Americas market dynamics customer segments and sales cycles. Experience in other markets across the globe is a plus.

• Proficiency in marketing automation and CRM tools

• Strong budget management skills including managing partner marketing development funds

$116100 - $198440 a year

The following information is required by pay transparency legislation in the following states: CA CO HI NY and WA. This information applies only to individuals working in these states.

• The anticipated starting pay range of Colorado applicants for this role is: $116100 - $170280

• The anticipated starting pay range for the states of Hawaii and New York (not including NYC) is: $123600 - $181280

• The anticipated starting pay range of California Washington state and New York City applicants for this role is: $135300 - $198440

Unless already included in the posted pay range and based on eligibility the role may include variable compensation in the form of bonus commissions or other discretionary payments. These discretionary payments are based on company and/or individual performance and may change at any time. Actual compensation is influenced by a wide array of factors including but not limited to skill set level of experience licenses and certifications and specific work location. Information on benefits offered is here.

#LI-AW2 #LI-Remote