Senior Manager, Field Marketing

About the Role 

Reporting to the Head of Marketing, the Senior Manager of Field Marketing is a critical role, with the opportunity to build the trade show and field events organization, and have a major leadership impact on the future of Stylitics. This individual will be a pivotal player in the entire Go To Market strategy and execution, owning in-person and virtual events and campaign programs to help empower both net new and expansion sales teams. Ultimately, this person is an expert in B2B 1st and 3rd party event management with a proven ability to cut through the noise, simplify complexity, and capture prospect mindshare by creating remote activities that support net new business sales, expansion opportunities, and partners across the US and EMEA territories.

Stylitics offers a positive, team-oriented atmosphere, is a great place to work, and is seeking a top, start-up-minded marketing leader and executor who is energetic and versatile, willing to play both hands-on and leadership roles, all via a growth-centric methodology. The ideal candidate is responsible for marketing event programs for customers, partners, and prospects while working closely with field and remote teams to ensure a tier 1 experience. Candidate must have experience and expertise in positively promoting our brand in the field. The ideal candidate will have strong communication skills, solid strategic and tactical problem-solving abilities, and self-motivation to drive the company’s efforts to further position itself as a visionary leader and potential in its emerging market to achieve its revenue goal. The ideal candidate will also have a creative spark to inject new ideas that impact the company’s success consistently.

What You Will Do

• Create and coordinate event-oriented marketing campaigns (inclusive of integrated and complementary digital programs) that build a sales pipeline and maximize the ROI and business generation for our sales teams
• Develop vertical-specific strategies and work with product marketing to have the proper content to support these initiatives wherever these events are located
• Manage a significant budget for event programs of multiple sizes; hosted by Stylitics, partners, or industry third-party organizations such as NRF and Shoptalk
• Help build out a closed-loop analytical capability in order to measure the relative dollar-based effectiveness of event budgets
• Work closely with our SDR team to ensure quality attendance, awareness, event execution, and proper follow-up. Build a consistent feedback loop and continuously improve and optimize their processes
• Own the marketing funnel programs which take prospects from both early and late stages in the marketing and sales funnel and demonstrable show how events accelerate both new opportunity creation as well as enhance deal velocity and close rates
• Provide regular updates to stakeholders on the executive team

Must-Have Qualifications

• Must have 5+ years of marketing experience utilizing Hubspot and SalesForce
• Strong Event Marketing experience including trade shows, curated dinners/meet-ups, field-to-field partner events, and 1st party-sponsored conferences
• Experience executing campaigns that maximize the attendance and ROI of events
• Experience forecasting, measuring, analyzing, and reporting on the impact of activities on the sales pipeline is a plus; a closed loop, the data-driven mentality is a must at both the lead and opportunity level
• Track record of sourcing and executing on programs that have a positive return
• Vendor management, including associations and partners across the US and EMEA, technology vendors, and/or external consultancies
• Track record of professional achievement and recognition
• Strong presentation, communication, and relationship-building skills
• Excellent planning project management, and negotiation skills
• Highly driven and self-motivated