Senior Manager, Field Marketing, Americas

Business Area and Team 
Xceptor, the data automation platform for financial institutions, is seeking a Senior Manager, Field Marketing to drive inbound and outbound marketing initiatives in North America. The role will be based in their NYC office with a hybrid work model. Reporting to the Chief Marketing Officer.

The Role  
Your primary focus will be on increasing brand awareness and generating opportunities to support sales pipeline growth. Additionally, you will be responsible for overseeing the company's events strategy, encompassing both online and in-person events.

Salary Range: $120,000 to $150,000 pa.

Key Responsibilities 
•    Develop a deep understanding of our platform and solutions to create and execute multi-channel demand generation strategies that align with market opportunities, driving pipeline growth and achieving revenue goals.
•    Construct and implement highly targeted and broad demand generation programs that engage prospects and customers throughout their lifecycle, accelerating sales velocity.
•    Foster authentic conversations and promotions that move prospects through the sales funnel.
•    Collaborate and influence stakeholders at all levels, including C-level executives, sales, product, and customer success teams.
•    Manage our events strategy, including planning and coordinating tradeshows, speaking slots, and hosted and partner events, both online and in-person.
•    Analyze marketing program outcomes, draw insights, and present results to inform decision-making and stakeholders.
•    Understand lead scoring, the enterprise B2B sales revenue lifecycle (MQLs and SQLs), and have knowledge of marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., SFDC).
•    Take ownership of the North America marketing budget and report on ROI.
 
Key Skills
•    Significant experience in field or demand generation/revenue marketing in the FinTech SaaS space. 
•    Ability to experiment with new creative ideas to effectively reach, engage, and persuade target audiences.
•    Proven experience in supporting new product launches, new market entry, and other growth strategies.
•    Demonstrated contribution to revenue growth and customer retention.
•    Desire to work both strategically and tactically on projects and campaigns.
•    Experience managing tradeshows, speaking slots, and hosted and partner events, both online and in-person.
•    BA/BS degree required.

Associated Values and Behaviors 
•    Self-starter who thrives in a fast-paced, high-impact entrepreneurial environment.
•    Excellent decision-making skills in allocating marketing spend.
•    Strong written and verbal communication skills.