Senior Manager, Global Brand Marketing

Senior Manager, Global Brand Marketing

San Mateo, CA

Our Exclusive Games Marketing team is seeking a Senior Manager, Global Brand Marketing who will be responsible for developing the brand and global go-to-market marketing strategy for several high-profile game titles. The Senior Manager will report to the Director, Global Brand Marketing.

Marketing and Brand Strategy

• Manage an impactful team of marketers responsible for a portfolio of key titles.
• Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
• Develop outstanding live service strategy, including direct to consumer, always-on, content strategy for Games as a Service.
• Lead global cross-functional teams, responsible for pulling together integrated global business results for their portfolio.
• Ensure consistent representation of brands global activations while leading all aspects of tactical execution on global campaigns for multiple titles.
• Lead internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple partners.
• Accountable for the success of the global marketing campaign.

• Collaborate with development studios to create product marketing strategies for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, communication beats and product/service feature sets.
• Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.

• Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
• Handle global marketing budget for portfolio of titles.

• People management experience leading a small team of marketing professionals.
• Deep understanding of and experience working on Games as a Service direct to consumer digital businesses.
• Recognized history developing positive relationships with game development studios
• Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
• Proven experiences and understanding of all facets of the marketing verticals including consumer insights, product positioning, consumer promotions, online innovation and creative development.
• Experience with digital product offerings on mobile and PC platforms, a plus.
• Ability of influencing and engaging external and internal collaborators in a franchise brand vision.
• Experience partnering with licensors and working on licensed IP games.
• Strong passion for video gaming is crucial

• 10+ years of product and brand marketing.
• At least a Bachelors degree in Business Administration or equivalent (MBA a plus)

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