Senior Manager Growth Marketing Technology Engineering

Job Title

Job Description

About the Role

The Senior Manager of Growth Marketing Technology Engineering is a senior hands-on role within the Audience Relationships Team sitting at the intersection of platform operations growth marketing and data engineering. The Senior Manager will own the technical backbone of our growth and lifecycle marketing stack while acting as a strategic partner to Marketing Data and Product.

This role is not a traditional marketing ops position and not a pure data engineer role. We are looking for a highly technical marketer or a technical platform engineer who has transitioned into growth marketing with deep hands-on experience building automating and scaling activation systems.

The mandate is to make growth faster smarter and more automated by deeply understanding our tools data flows and customer signals then engineering them into reliable and repeatable systems.

Hybrid 3x a week- (New York City) 

In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.

Key Responsibilities

Data Engineering & Activation

• Architect build and maintain end-to-end activation pipelines across authentication systems (Keycloak) cloud data warehouses (BigQuery Snowflake) CDPs (Hightouch) and downstream platforms including Iterable Salesforce Pushly Digioh and Piano.

• Own advanced audience modeling segmentation logic and personalization frameworks using SQL APIs JSON and event-based data.

• Ensure data freshness accuracy and reliability to support real-time targeting lifecycle journeys and behavioral triggers.

• Design and support event-driven and streaming workflows (Kafka or equivalent) to power trigger-based messaging and near-real-time activation.

• Serve as the technical authority and escalation point for complex issues involving data syncs APIs segmentation logic templating failures or platform limitations.

Platform Engineering & Automation

• Build and optimize dynamic templates using HTML/CSS and Handlebars logic to power personalized modular communications at scale. 

• Develop tooling and automation that reduces manual operational work—monitoring data health validating segments triggering campaigns and logging outcomes.

• Partner with ESP and CDP vendors to test and implement new APIs features and integration patterns.

• Act as a technical escalation point for complex issues involving data syncs segmentation logic templating or API failures.

Analytics & Growth Enablement

• Act as the hands-on owner and power user of our growth and activation tooling with deep operational expertise in: Iterable Pushly Digioh Piano Salesforce Hightouch Airtable

• Build and maintain front-end messaging components using HTML CSS and Handlebars logic to support modular and scalable personalization.

• Develop internal tooling and automation to:

  • Monitor data health and pipeline failures

  • Validate audiences and segments

  • Trigger campaigns programmatically

  • Log outcomes and system events

• Maintain clean and well-documented runbooks platform documentation and architectural diagrams in Confluence.

• Track technical work dependencies and delivery using Jira operating comfortably within agile workflows. 

Agentic & Productivity-Driven Innovation

• Design build and experiment with AI-assisted and agentic workflows that automate multi-step operational and analytical tasks such as extracting data analyzing results generating outputs and distributing deliverables.

• Combine tools such as n8n ChatGPT Claude Lovable Clawdbot and custom scripts to create:

  • Internal team applications

  • Operational copilots

  • Automated reporting and QA systems

• Leverage APIs extensively to connect AI tools with internal data systems marketing platforms and productivity tools.

• Continuously evaluate emerging AI tooling and frameworks to improve speed reliability and scale of growth operations.

Analytics Experimentation & Growth Enablement

• Own and build expert-level reporting and dashboarding in Looker and Looker Explore with a strong emphasis on:

  • Clear intuitive visual data representations

  • Dashboards tailored to different team functions and levels of technical fluency

  • Reusable explores and metrics that enable self-serve analysis

• ​Partner closely with Data and stakeholders to define trusted metrics dimensions and views that align reporting with business outcomes.

• Enable analytics workflows that support experimentation performance measurement and lifecycle optimization.

• Use SQL and Python to analyze engagement conversion retention and operational efficiency.

• Build and maintain lightweight reporting layers using Google Sheets and Airtable for fast iteration and stakeholder visibility.

• Act as a bridge between Data Marketing and Growth teams by translating analytical insights into actionable activation strategies.

Qualifications

• 6–8 years of experience in marketing operations martech or data activation roles.

• Advanced SQL proficiency (required).

• Hands-on expertise with ESPs notification systems or CDPs (Iterable Salesforce Responsys Braze etc.).

• Hands-on experience working with APIs JSON and event-based data.

• Working knowledge of cloud data warehouses (BigQuery Snowflake) and data governance principles.

• Working knowledge of Python for analysis automation or workflow orchestration.

• Familiarity with streaming or near-real-time systems (Kafka or similar preferred).

• Demonstrated success improving campaign performance through technical innovation and automation.

• Expert-level proficiency in Google Sheets including advanced formulas automation google apps script and connected sheets.

• Expert-level proficiency in Looker to aid in building reporting dashboards.

• Basic knowledge of HTML and CSS

• Basic knowledge of Handlebars templating logic

• Strong communication and collaboration skills across technical and non-technical partners.

% Travel Required (Approximate): 2%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In addition People Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content the fastest sites and the fewest ads to help nearly 200 million people every month including 95 percent of US women make decisions take action and find inspiration. People Inc. brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience our employees our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative innovate and try out new things.

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