Senior Manager, Growth Marketing (Cat Person)

About Harry’s 

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē. 

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you.  What will you get out of that?  Bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

We are still requiring vaccinations for in-office employees.  Reasonable accommodations due to a medical reason or sincerely held religious belief may be made.

About the Brand

Cat Person is a new DTC (direct-to-consumer) brand shaking up the $75B pet industry by bringing respect, love and innovation to a long overlooked and underserved category: cat care. We started Cat Person because we saw a real need: thoughtfully designed food and goods made just for cats and the people who love them.

Launched in March 2020, and born out of Harry’s Labs, the innovation arm of Harry's Inc., Cat Person offers a line of essentials to help cat parents better care for their cats, including food, treats, furniture and toys. A design-forward brand, we consider both the cat’s and the cat person’s needs in everything we make and do. It’s all part of our mission: to make life with cats even more awesome than it already is.

Though small, our vision is grand. We aren’t just here to revolutionize cat care for the millions of cat parents in the US; we’re redefining what it means to be a cat person in culture today. Every role at Cat Person plays a part in redefining cat persons for the modern era.

About the Team 

The Growth Marketing Team at Cat Person manages marketing channels to acquire new customers and drive profitable growth for the business. We are an enthusiastic group of hard-working individuals who are constantly reinventing our approach, developing and testing hypotheses rooted in data and customer insights, and scaling Cat Person marketing efforts in a measured, cost-effective manner.

About the Role

Cat Person is seeking a Senior Growth Marketing Manager to lead and scale up our performance efforts.  In this role, you will own the strategy for acquisition channels, develop the vision and roadmap to drive profitable growth, and leverage analytics to inform your execution plans.  You will lead a team of marketers and work cross-functionally to identify and unlock new growth opportunities.

Important: This is a hands-on role! This position is expected to be both an inspiring people manager that leads a high-performing digital team, as well as a talented individual contributor that creates and executes advertising strategies and goes deep into the weeds of digital programs.

What you will do:

• Set the strategy, budget, and conversion goals for media for Cat Person and drive execution against the strategy
• Own and efficiently scale customer acquisition driven through performance channels such as Paid Social, Display, Affiliates, Search, Sponsored Content.
• Leverage key industry trends and customer data to identify, test, and scale new digital acquisition channels
• Manage, coach, and develop a team of marketers.  Serve as a true expert of your domain, and invest in teaching and sharing that expertise.
• Drive the thinking on performance-driven creative development through ads, landing page experiences, and new user flows.
• Measure performance using a variety of methodologies and tools and take ownership over attribution modeling and identifying “true” CPA, LTV, ROI (ex. Google Analytics, Heap, SQL, Looker, etc.
• Build & manage relationships with external partners as well as internal teams at Cat Person including Design, Product, Creative, Brand, etc.

This might describe you:

• 5+ years in performance marketing in a high-growth, DTC environment
• Strong understanding of the Growth landscape, with expertise in at least 3 of Display, Affiliate, Facebook, TikTok, Performance Influencers, Search, DR TV.
• Experience managing teams with a track record of helping them grow in their roles
• Experience setting growth goals, managing a budget, building forecasts, and delivering against monthly CPA, LTV, conversion targets
• Highly analytical, with a proven ability to mine data for opportunities and actionable insights that are not readily apparent.
• A strong communicator and effective cross-functional collaborator
• Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
• Strategic, can think the business, get inside the mind of the customer, and translate quantitative and qualitative data and insights into intelligent marketing strategies.
• Deep knowledge of ad and website performance reporting and analytics platforms, such as Google AdWords, Facebook Ads Manager, Google Analytics, Heap, Optimizely, etc.
• Humble and low ego team player; knows how to share and be challenged on your expert opinion while respecting others’, keeps an open mind.
• Always seeking to learn, re-learn, and improve yourself, your team, and the world around you
• Sense of humor -- we take our work seriously and ourselves un-seriously.

Who you will work with:

• Report to the Head of Growth
• Work with best-in-class Growth Marketing teams both within Cat Person and across all Harry’s Inc brands
• Work with internal teams at Cat Person including Design, Product, Creative, Analytics, and others
• External vendors and 3rd parties who support across various marketing channels and tools

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s 
• Unlimited PTO and flexible working hours
• Wellness and L&D stipends
• One month sabbatical after 5 years
• 16 weeks parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

We have a mandatory COVID-19 vaccination policy.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

This role can be done remotely, however there may be location constraints based on where Harry's is registered and able to employ individuals. Please work with your recruiter and your hiring manager to understand any location constraints. We are authorized and able to employ individuals in many, but not all states. If you are not located in or able to work from a state where we are registered or able to employ individuals, you will not be eligible for employment. Please speak with your recruiter to learn more. 

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