Senior Manager, Growth Marketing, Consumer Revenue

Conde Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Conde Nast Traveler/Traveller, Allure, AD, Bon Appetit and Wired, among others. Conde Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.

Job Description

Location:

New York, NY

Conde Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Conde Nast Traveler/Traveller, Allure, AD, Bon Appetit and Wired, among others. Conde Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.

Location:

New York, NY

Overview

Conde Nast is seeking a Senior Manager of Growth Marketing who is highly analytical and has experience managing paid media across channels and platforms profitably. The Senior Manager will oversee paid marketing initiatives across various Conde Nast brands to drive profitable, new subscriptions. The position is responsible for owning the day-to-day management and execution of paid media efforts through strong platform knowledge, media planning, A/B testing, and budget optimization skills.

Primary Responsibilities

• Drive profitable customer acquisition efforts for multiple Conde Nast brands through Direct Response marketing
• Develop media strategy and plans with responsibility to execute the plans through a mix of direct "hands on keyboard" and the management of external advertising agencies
• Build budgets and forecasts at the brand, platform and channel level that maximize customer LTV
• Develop and execute A/B test plans that adhere to Direct Response testing principles. A/B testing will include landing page optimization, price/offer, creative, messaging, audience segmentation, etc.
• Track and regularly communicate campaign performance vs budget to key stakeholders
• Monitor competition, industry trends and apply best practices
• Collaborate with both external agencies and internal cross-functional teams such as creative, brand and product development
• Partner with the central analytics to leverage consumer data and insights as well as marketing attribution modeling to maximize ROI

Desired Skills & Qualifications

• 4-6+ years of a successful track record in digital and mobile direct response marketing
• Success driving results across paid search, paid social, programmatic and more (e.g., Meta, Google, Reddit, TikTok, TTD) on both mobile and desktop
• Highly collaborative and team player by nature
• Excellent communicator and collaborator with cross-functional teams
• Strong understanding of optimization levers & testing approaches across media platforms
• Ability to plan and operationalize marketing efforts that maximize LTV
• Highly analytical with the ability to apply attribution models and frameworks
• Strong budgeting and forecasting skills
• Ability to manage external agencies and vendors to drive best-in-class execution
• Strategic thinker as well as an agile executer who is able to pivot quickly
• A passion for digital and mobile marketing with an active interest in online advertising industry trends and applying best practices

Base Salary: $72,000 - $125,000

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.