Senior Manager, GTM Messaging

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

What We're Looking For:

The Xfinity Consumer Marketing team's goal is to deliver personalized, predictive, contextual, omnichannel communications to our customers and prospects to drive consumer trust. The Consumer Marketing team is responsible for driving customer acquisition, engagement, upsell, service, and retention communications.

The Sr. Manager of Messaging Strategy will work cross-functionally across all communications programs as an advocate of brand voice and tone across 22+ marketing channels. This person will lead the development of meaningful messaging structure and templates - and advise on creative best practices - across the Consumer Marketing team, including Xfinity.com, the Xfinity app, email, SMS, app push, SEO/SEM, direct mail, and more.

This leader will oversee a team of copywriters and a project manager to create and implement an omni-channel content strategy to ensure that the customer experience is consistent and cohesive across channels and consumer touchpoints. The Senior Manager will ensure that we are aligning to brand strategy in all of our communications with a keen focus on driving trust and value.

The ideal candidate will be a creative thinker, a self-starter, an excellent communicator, possessing marketing and/or writing experience

Job Description

What You'll Do:

• Work with Brand and Consumer Marketing teams to ensure consistency of brand voice and tone in alignment with messaging hierarchy and brand identity, including template creation
• Partner with all Consumer Marketing channel leads (22+ channels including email, SMS, app, .com, paid search, direct mail, etc.) to develop campaign messaging aligned to Xfinity Brand and Consumer Marketing tone / voice identity - to inspire action and drive brand trust and value perceptions
• Oversee campaign alignment for all go-to-market initiatives, enabling consistent visual treatment and brand expression throughout prospect and customer journeys; Leads cross-functional creative reviews with SVP/VP level audiences
• Lead project and campaign management including aligning consumer marketing teams to finish creative aligned to GTM stage-gates and communication to leadership on campaign readiness, blockers, and open needs

• Collaborate extremely closely with Brand and Consumer Insights teams for alignment and continued iteration of messaging and communications identity transformation
• Codify and document best practices across all consumer marketing channels, through documentation of test-and-learn and knowledge base
• Direct writers in development of marketing and service written communications for the purposes of acquisition, onboarding, engagement, service, retention, and other journeys
• Provide leadership and direction to writing personnel and develops and implements appropriate methods, practices and policies to guide work
• Maintain accurate, up-to-date copy files, and outlines of final legally approved communications

• Craft and lead the use of tools, documentation templates, and artifacts that bring value for the team
• Share work with partners and cross-functional leaders regularly leveraging strong written and verbal communications

What You'll Need:

• 7-10 years of copywriting or marketing/messaging experience; digital and email marketing experience a plus

• Strong partnership and collaboration skills - including with UX design teams and external agencies
• Seeks data and fact-based decision making to iterate and improve writing efforts
• Obsessive attention to detail
• Flawless ability to carry voice across various platforms
• Gift for messaging to a variety of different consumer audiences

• Solid knowledge of the English language and grammar/style application for marketing
• Agility and flexibility to adapt to changing requests in a fast-paced environment
• Ability to track jobs over time, helping to prioritize not just your own work, but that of the team overall
• B.A. in English, Communications, Marketing or other related fields
• Ability to work nights / weekends, as needed

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

7-10 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.