Senior Manager - ICS Marketing Analytics and Insights

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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you build a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

American Express International Card Services is the leading provider of Credit Cards, Business Financing, T&E Solutions, Supplier Payments, and Cross-Border Payments that help consumer, small, mid-size, and large corporations around the world manage nearly every facet of their business spending.

The Marketing Analytics & Insights Team is core to ICS, with a primary function of driving performance analytics for consumer & commercial businesses across our international markets. The Manager/Senior Manager will lead the analytics and insights for prospect acquisition and drive usage of analytics. This position will work closely with Acquisition CoE, local marketing teams and partner with Finance, Risk and other analytics teams within Amex to drive the growth of digital acquisition. This is a high visibility, strategic role and provides exposure to ICS leadership and International Marketing.

If you are someone with a strong acumen for marketing analytics, developing data discovery driven insights and love working in a fast-paced environment, this role is for you.

Responsibilities include:

• Lead the design, development and implementation of new standardized analytics products focused on acquisition from digital channels. Be a thought leader in defining performance metrics.
• Understand and analyze various clickstream and conversion funnel data, drawing insights that help inform the performance of the digital marketing channels.
• Partner with EDDS, Finance, Risk and other analytics partners to streamline acquisition reporting products with a lens of driving data accuracy and single source of truth for performance metrics
• Provide custom analysis on premium products bringing in a volume, quality, and efficiency lens to advise acquisition strategy
• Lead adoption of analytics products across our International markets through regular training and product refinement

Qualifications

• Understanding of key digital acquisition channels (majorly Media, Paid Search and MGM)
• Knowledge of multi-touch attribution, tag management and tagging logic
• Expertise in excel. Expertise in data visualization tools such as Tableau
• Programming skills - SQL and/or HIVE, SAS, Hadoop, Python
• Strong PowerPoint skills, comfortable with crafting leadership presentations
• Strong project management experience across multiple stakeholders/teams
• Strong relationship skills and ability to collaborate across many functional areas to drive a project to success.
• Strong communication skills (written and verbal) and partner management.
• Ability to work in a fast paced environment and deliver on tight timelines
• 4-7 years proven experience
• MBA or equivalent preferred

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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