Senior Manager II, Advanced Analytics (SEO)

Position Summary...
What you'll do...
At Walmart, we help people save money so they can live better. As the world's largest retailer we achieve this mission with the help of some of the brightest minds in technology, merchandising, marketing, supply chain, talent and more, we are reimagining the intersection of digital and physical shopping to help achieve that mission.The Senior Manager II, SEO Analytics will lead technical SEO site analysis the eCommerce business. S/he will develop actionable insights from copious amounts of competitive, conversion, and behavioral data from proprietary and third-party data.
This role is part of the Customer Insights & Analytics team, a customer-focused, action-biased, data-driven team chartered with driving business by understanding customer behavior using advanced analytics. This role supports Walmart Marketing Technology team, a future-focused, action-biased, data-driven team chartered with defining the next generation technology to drive marketing needs, at scale. This is a high-impact and high-visibility role within the organization with expectations to deliver immediate results. The complexity of this role requires well beyond basic data analysis and research. It involves complex analytics, building robust and scalable databases, configure business impacting systems, and the ability to automate processes and reports.
The Senior Manager II, SEO Analytics is responsible for leading development of our best-in-class SEO Analytics platform. The ideal candidate has a demonstrated passion for working with data to solve complex problems creatively and tenaciously, project management and effective communication. Your goal is use data to drive the right business outcomes and build strong, data backed strategies for new products and site strategies.
What you'll be working on (Job Duties)

• Consults with senior leadership/ business partners (e.g., Sr. Directors/Directors) to understand overall goals/functional objectives, decipher key business challenges, identify tactics to anticipate and mitigate business challenges/issues and develop potential success criteria.
• Focuses efforts on items that have maximum impact to the business.
• Contributes to business area strategic planning by providing input and actionable recommendations and solutions to senior leadership based on advanced research and analytical findings.
• Creating data visualizations that tell clear, usable stories about what new insights and how that information can be applied
• Analyze how search demand for Walmart products and brand is varying over time in absolute and relative terms (i.e., vs competitor terms) to guide impact of SEO efforts; measure success in capturing and monetizing that demand, again in absolute and relative terms
• Understand details around Walmart's presence on search results (for both paid and organic) as experienced by customers, and how that is varying over time in absolute and relative terms; analyze through scientific advanced analysis the success rate in retaining those customers in future transactions so as to influence returning customers traffic from paid media to organic
• Lead all SEO analytics. Develop baseline and advanced reporting for standard site conversion metrics using common analytics platforms, including forecast and opportunity analysis
• Provide insights into more macro unknowns about search demand and our performance in capturing, monetizing and retaining that demand and those customers
• Develop deep, trended, and automated analysis of core site performance metrics using dynamic inputs from across the organization
• Collaborate with Data Science and marketing experimentation teams to test/measure incremental impact on business of SEO products
• Manage integrations of third party API's. Ingest, map and create informative relationships across external and internal datasets
• Identify SEO opportunities throughout the site through deep analytics (performance, crawl, indexation, site taxonomy & prioritization) to optimize SEO products
• Provide trended analysis and performance evaluation for specific campaigns to broader marketing leadership

Ideal Candidate would:

• Minimum of 5 years of SEO analytics experience
• Have experience programming in R or Python Google Big Query, and SQL.
• Have experience working with large datasets, finding insights, and telling stories using data
• Can effectively communicate through data using clear and concise summary
• Is a self-starter who can work with minimum supervision
• Prior experience in retail and ecommerce is a plus
• Positive can-do attitude and curiosity to learn

Required Qualifications:

• Bachelor's degree in Engineering, Business, Finance, Accounting, Statistics of related filed and 5 years' experience in data analytics or related field
• Expert at SQL and Excel - ability to manipulate large quantities of data to drive business decisions is a must
• Strong business acumen and scrappiness - you approach problems in a scientific manner but can also execute pragmatically
• Excellent analytical, organizational, and written/verbal communication skills
• Hands-on experience with Python, Google Big Query, Looker, Tableau or other data analysis/visualization tools
• Structured and organized thinker who can drive analytical projects to completion with minimal direction; intense analytical ability, attention to detail and ability to deep-dive when necessary

Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are:
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years'
experience in data analytics or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)
Masters: Business Administration, Masters: Information Systems, Masters: Statistics
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America