Senior Manager, Integrated Marketing

Job Title:  Senior Manager, Integrated Marketing

About rag & bone

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. 

We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future. 

Job Summary

The Senior Manager, Integrated Marketing will drive integrated campaigns from strategy to execution across owned and physical channels – rag-bone.com, paid media, emails, retail, wholesale partners and our social presence (@ragandbone) — partnering with cross-functional teams to brief, plan, and execute.

Role and Responsibilities:

• Drive the strategy and execution of seasonal campaigns and product launches across owned and physical channels
• Own Brand Marketing budget. Partner with VP, Marketing to build robust awareness and acquisition strategies across paid media, OOH, direct mail, and third-party media partners
• Develop dedicated full funnel product marketing and customer acquisition strategies by gender – with allocated media budgets based on gendered product initiatives.
• Drive development of seasonal editorial and channel strategies in collaboration with individual channel leads (email, social, web, performance, retail and wholesale).
• Lead creative brief development with in-house Creative Services team ahead of campaign

Production

• Partner with cross functional teams including Merchandising, Design, Buying and Planning to ensure marketing strategies are reflecting commercial and creative priorities.
• Own the seasonal content calendar across all platforms to ensure it reflects quarterly, monthly and seasonal brand campaigns, launches and business priorities.
• Own key marketing milestones to ensure timely delivery of content and channel planning
• Establish and manage processes to ensure marketing meets business objectives and campaign goals.
• Drive leadership and cross-functional stakeholder reviews of seasonal marketing plans, creative reviews, and content lookbacks.
• Measure and report campaign and content performance against key KPIs and communicate regular hindsighting to stakeholders
• Partner with Manager, Wholesale and International Marketing to drive strategy to markets outside the US and our wholesale business unit.

Qualifications

• Experience managing integrated marketing programs across both digital and retail channels
• Past experience crafting marketing plans, writing briefs, and analyzing performance in digital first setting
• Strong verbal and written communication skills, both vertically and horizontally within an organization
• An ability to work in a fast-paced environment with a proven background of owning complex workstreams
• Passion for rag & bone and knowledge of our product offering
• Strong understanding of the fashion and retail landscape

Rules we live by | Rules you live by

• Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
• Have No Fear - Innovate, solve problems
• Own Every Decision - Work together, get results
• Quality Matters – Not only with product but we see it in our people
• Make Shit Happen - Be disciplined, be competitive

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.