Senior Manager, Integrated Media

About You

The Senior Manager, Integrated Media will contribute to Nutrafol’s acquisition growth by creating, innovating, and guiding ATL (above-the-line) media strategy & planning process. This person will manage three (3) Senior Associates (Brand Partnerships - Affiliate, Programmatic, Offline Media - TV and Audio), as well as their respective agencies.

The ideal candidate will be results-oriented, passionate about media, and equally comfortable driving campaign strategy and diving into tactical execution and optimization. This person will be accountable for delivery of planned media and campaign goals, and can analyze results for actionable insights. This role sits within a quickly-changing, active and entrepreneurial team and will have a high degree of ownership within the overall customer acquisition strategy. This role will report directly to the Senior Director, Performance Marketing.

Responsibilities:

• Oversee paid media channels, including TV/OTT, direct-to-publisher, affiliate, audio (podcast, radio), OOH, YouTube, and programmatic
• Articulating media strategies that grow the business, understand how the channels are impacting overall business and design future strategy based on the learnings
• Oversee the day-to-day implementation, management, optimization, and performance of campaign activities
• Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis
• Work collaboratively with multiple teams like Brand Marketing and Analytics to maintain an integrated approach to strategy and creative
• Manage channel budget and spend, including forecasting monthly costs and reconciling discrepancies
• Analyze and provide leadership with research data and media/marketing information as well as strategic analysis of campaigns
• Evangelize relevant and notable learnings, best practices, and operating procedures across teams
• Stay abreast of key industry trends, competitive insights, and emerging channel technologies, focusing on how these insights can be leveraged to drive performance improvements
• Build and maintain strong relationships with agencies and vendors by negotiating contracts and rates, and continuously leveraging them for insights and opportunities

Requirements:

• 7+ years experience in media planning and strategy, with heavy emphasis on TV, at an agency or established brand
• 2+ years experience managing a team
• Deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals
• Strong written & verbal communication skills, along with negotiation and presentation skills
• Ability to effectively manage multiple, competing priorities and projects through strong time management and organization
• Ability to work effectively cross-functionally and maintain strong professional relationships with team members and outside vendors
• Strong analytical skills and ability to synthesize data to solve business issues or identify opportunities
• Experience working with brand and creative teams to bring ideas to life

Preferred:

• Experience in subscription and/or e-comm businesses
• Experience in building and managing awareness/upper funnel campaigns