Senior Manager - Life Sciences Digital Marketing Remote

Description
This positionis responsible for owning strategic best practices and leading the development of innovative "big ideas" across the digital, mobile and social marketing environment, specifically for Life Sciences brand teams. This role focuses on leading the design of multichannel healthcare professional and consumer experiences, the development of best practices, and the ongoing ownership of professional trends and insights to ensure that the strategy is fully realized across the solutions which are delivered.

CORE ESSENTIAL FUNCTIONS:

• Lead commercial strategy & innovation around emerging marketing, sales, and technology channels for life sciences clients
• Develop and lead insight-driven proposals for multichannel campaign strategies and tactical plans to meet and exceed the business goals of pharmaceutical clients
• Define/architect strategic plans that increase the value of client brands/products and bring interactive multi-channel marketing best practices to life
• Clearly identify how proposed solutions will drive brand value and develop methods to measure and optimize program/campaign effectiveness over time
• Be a voice for customers and their business objectives within internal teams
• Create and interpret effective analysis to support marketing recommendations in partnership with analytics team and client vendors to develop goals for professional programs

ADDITIONAL RESPONSIBILITIES:

• Support in-line Business Development by leading RFPs for new business in current accounts, supporting presentations and pitches, and aiding in the selling of new commercial innovation programs
• Work with technology team to identify business requirements for new emerging multichannel solutions
• Educate internal team members on multichannel digital, media, and behavioral trends

MINIMUM REQUIREMENTS:

• 3 + years in strategic pharmaceutical marketing
• 7+ years of digital marketing experience; strong knowledge of web strategy, design, development, mobile, and programming technologies
• 5+ years experience leading social media campaigns
• Demonstrated ability to capably review qualitative and quantitative research and utilize insights to develop strategic plans
• Firm understanding of user experience principles, strong analytical skills, and Google Analytics dashboard experience
• Excellent oral, organizational, and written communication skills, including strong presentation creation and delivery skills
• Self-motivated and entrepreneurial, and able to thrive in a highly collaborative environment with minimal direct supervision

Cognizant will only consider applicants for this position who are legally authorized to work in the United States without company sponsorship.

Our strength is built on our ability to work together. Our diverse set of backgrounds offer different perspectives and new ways of thinking. It encourages lively discussions, inspires thought leadership, and helps us build better solutions for our clients. We want someone who thrives in this setting and is inspired to construct meaningful solutions through true collaboration.

If you are comfortable with ambiguity, excited by change, and excel through autonomy, we would love to hear from you!

Cognizant is an Equal Opportunity Employer M/F/D/V

Cognizant is recognized as a Military Friendly Employer and is a coalition member of the Veteran Jobs Mission. Our Cognizant Veterans Network Assists Veterans in building and growing a career at Cognizant that allows them to demonstrate the leadership, loyalty, integrity, and dedication to excellence instilled in them through participation in military service

Qualifications
Technical Skills
SNo Primary Skill Proficiency Level * Rqrd./Dsrd. 1 Portfolio & Project mgmt (PPM) PL3 Required

* Proficiency Legends
Proficiency Level Generic Reference PL1 The associate has basic awareness and comprehension of the skill and is in the process of acquiring this skill through various channels. PL2 The associate possesses working knowledge of the skill, and can actively and independently apply this skill in engagements and projects. PL3 The associate has comprehensive, in-depth and specialized knowledge of the skill. She / he has extensively demonstrated successful application of the skill in engagements or projects. PL4 The associate can function as a subject matter expert for this skill. The associate is capable of analyzing, evaluating and synthesizing solutions using the skill.