Senior Manager, Lifecycle Marketing

Position Summary

We are looking for a seasoned marketer to develop and scale lifecycle marketing programs to improve engagement, retention, and loyalty metrics. Reporting to the Sr. Director of Lifecycle Marketing, you will be a key member of the marketing team. The core responsibility for this person will include data-driven audience segmentation and targeting, personalized journey development and content planning, campaign creation and execution, reporting, and ongoing testing for performance optimization.

Responsibilities/What You Will Do

• Research, implement and utilize customer segmentation
• Manage and scale lifecycle marketing strategies, tactics, and owned channels (email, SMS, in-app, etc…)
• Build a marketing and messaging roadmap that leads to increased engagement, satisfaction, and retention
• Drive improvements to retention metrics through testing and funnel optimization.
• Collaborate with other marketing team members as well as cross-functional teams.
• Set quarterly objectives and key results. Be accountable for ensuring that they are met. Track progress towards goals and share results with the team
• Possess the technical ability to integrate data and insights from disparate sources

Qualifications/Skills - What You Will Need

• BS/BA in marketing, communications, business, or related field
• 5+ years of experience in lifecycle marketing with email and SMS channels at a consumer brand
• Deep understanding of email and marketing best practices
• Excellent writing, presentation, and communication skills
• Strong analytical chops with experience using various testing methodologies and technologies
• Labor marketplace or digital marketplace experience is a plus.
• Knowledge of SQL, Braze, JSON is preferred.
• Experience conducting tooling audits is a plus.

We are committed to providing care, which starts with equipping Nomad employees with benefits focused on enhancing physical, financial, emotional, and social well-being. Our packages include a holistic range of benefits, including:

• Health, vision, dental, life, disability, 401K matching, and equity.
• Pre-tax benefits include opt-in to FSA, HSA, or commuter benefits.
• Flexible PTO, paid parental leave, and on an annual basis, up to 10 days of paid sick leave and 11 paid holidays.
• A remote-first work environment with an annual $600 stipend to kit out your home office.
• Employee wellness benefits, including access to virtual emotional, physical, and mental health services.

Compensation for this full-time position is between $75,500 to $113,000. This range reflects the minimum and maximum amount employees can earn during their time in the role. Actual pay may be higher or lower depending on geographic locations, skills, experience, and other factors permitted by law. This role is also eligible to receive a discretionary bonus, which is not guaranteed and may be based on both individual and company performance.

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