Senior Manager, Lifecycle Marketing & Monetization

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WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes. WP Engine's all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites-all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day.
What's Cool About This Job:
As a Senior Manager of Lifecycle Marketing, your primary responsibility will be to develop and optimize our Opportunity model for monetization efforts, while also contributing to the larger strategy of self-serve vs. sales-assisted growth. You will play a pivotal role in driving revenue growth by leveraging data-driven strategies and implementing effective marketing campaigns to maximize monetization opportunities. This position requires a strong understanding of customer lifecycle management, monetization strategies, and a proven track record of successfully executing revenue generation initiatives in a self-serve and sales-assisted environment.
The Day to Day:

• Develop and refine an opportunity model for monetization efforts, ensuring alignment with the company's growth objectives. Analyze customer behavior, preferences, and purchasing patterns to identify monetization opportunities at various stages of the customer lifecycle.
• Contribute to the larger strategy of self-serve vs. sales-assisted growth, both from an upgrade and net new perspective, by leveraging the opportunity model for monetization. Optimize the balance between self-serve and sales-assisted approaches to maximize revenue potential based on product use and other signals.
• Design and implement marketing campaigns targeted at maximizing monetization opportunities. Collaborate with cross-functional teams to develop compelling offers, pricing strategies, and customer segmentation approaches that drive revenue growth.
• Develop a comprehensive understanding of the customer lifecycle and align monetization efforts accordingly. Implement data-driven strategies to increase customer lifetime value, retention, upgrade potential and product purchases.
• Monitor and analyze key performance metrics related to monetization efforts, such as average revenue per customer, conversion rates, and net revenue retention. Provide regular reports and insights to key stakeholders to evaluate program effectiveness and identify areas for improvement.
• Stay informed about industry trends, market dynamics, and competitive landscape to identify new monetization opportunities. Conduct regular research and analysis to optimize monetization campaigns and stay ahead of industry best practices.
• Collaborate closely with the Sales and Marketing teams to align monetization strategies with the overall self-serve and sales-assisted growth strategy. Establish strong working relationships to ensure effective execution and feedback loop for continuous improvement.

Your Expertise and Passion:

• Proven experience in lifecycle marketing, revenue generation, and customer lifecycle management.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• In-depth knowledge of monetization strategies, pricing models, and customer segmentation.
• Excellent project management skills, with the ability to manage multiple initiatives and meet deadlines.
• Demonstrated experience in collaborating with cross-functional teams, particularly Sales and Marketing.
• Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
• Self-motivated and proactive with a strong attention to detail.
• Up-to-date with the latest marketing trends, technologies, and best practices.

The Perks and Benefits:

• Company Stock Options (Every employee is an owner in the company)
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• Fertility Benefits (IVF/Fertility drug coverage)
• HSA Company contribution $500 for employee / $1000 for family
• 401(k) with a 4% match
• Disability Insurance
• Paid Family and Caregiver's Leave
• Employee Assistance Program
• Generous Vacation Time (Who doesn't like time off)
• One-time $500 payment to set up your home office
• 4 Company Wellness Days a year
• 1 floating holiday
• $100 monthly wellness allowance to spend on what you want
• Access to free on-demand fitness classes
• Free subscription to Calm
• Pet Insurance
• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.
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Base Salary Range
$104,000.00 - $156,000.00
We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.