Senior Manager-Marketing

Kabbage, an American Express Company, is setting a new standard in big data and FinTech and we are looking for a Senior Manager-Marketing to help us in our mission to help small businesses be mighty.

Acquired by American Express in 2020, Kabbage is a leading FinTech company changing the way small businesses manage their cash flow. Applying automation and real-time data, Kabbage provides small businesses a suite of integrated cash-flow technologies from flexible lines of credit, digital business checking accounts, fast payments and predictive business analytics. Now with the powerful backing of American Express, Kabbage can offer millions of small businesses the opportunity to access digital tools to help them grow bigger, lasting companies. While we've received numerous awards and recognition-such as Entrepreneur's Top Company Cultures, Inc Magazine's Top Private Companies, GlassDoor's Best Places to Work, and Forbes FinTech 50-it is our people, our culture, and our leaders that make Kabbage such a great place to work.

At Kabbage, we strive to be the place where a diverse mix of talented people want to come, to stay, and do their best work. Our commitment to diversity and inclusion is reflected in our people, our partners, and our customers. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other wonderful characteristics that make us different.

When you join Team Amex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. Here, you'll learn and grow as we champion your meaningful career journey with programs, benefits, and flexibility to back you personally and professionally. Every colleague shares in the company's success.

Together, we'll win as a team, striving to uphold our company values and powerful backing promise to our customers, communities, and each other every day. And, we'll do it with integrity and in an environment where everyone is seen, heard and feels like they truly belong.

Join #TeamAmex and let's lead the way together.

Your mission:

Create compelling and effective content, for SMB prospects and customers, that drives results, from driving top of funnel awareness to increasing utilization and education for active customers - all that contributes to building and enhancing the trusted brand of American Express.
What you'll be doing:

1. The Kabbage Marketing team is always optimizing its approach to customer acquisition and engagement, and copy plays a key role. You'll develop copy that utilizes the Kabbage voice, promotes brand awareness and drives response across web, email, direct mail, display, social ads, video and other content channels.
2. Additionally, you'll support our Product Team, helping build out a library of Help Center content that integrates into the user experience, delivering highly personalized and relevant materials to better educate and infuse confidence for customers.
3. This is a fantastic opportunity to lead the content strategy for a burgeoning tech suite within GCS of American Express, helping support a wide array of integrated products and cash flow solutions for small businesses.

What we're looking for in you:

• Scrappy and able to work in a fast-paced environment
• Collaborative and able to work with many departments on a variety of projects
• Take direction based on creative parameters and business goals and run with the assignment
• Balance brand consistency with ability to push our creative direction to keep it fresh
• Initiative: Actively finds ways to make improvements at work.
• Flexibility/Adaptability: Adjusts quickly to changing priorities and conditions; copes effectively with complexity and change.
• Collaboration & Influence:ability to successfully influence and bring together internal and external stakeholders to achieve shared goals.
• Communication: Able to see and communicate the big picture in an inspiring way; determines opportunities and threats through comprehensive analysis of current and future trends.
• Creativity/Innovation: Generates new and innovative approaches to problems; open to new ways of doing things. Balance brand consistency with ability to push our creative direction to keep it fresh.

What you should have:

• 6+ years of content creation and strategy experience
• Link to your portfolio or 5-10 of your best writing samples
• Excellent writing, editing and proofreading skills
• Deep understanding of content conversion and SEO
• A strategic mind, forecasting content calendars and topics optimized for trends and relevancy
• Experience working cross-functionally with marketing, legal and third-party partners to drive results
• A deep understanding of small businesses, their challenges and opportunities and the ability to translate those complexities into a wide array of compelling content
• An innate nature to think beyond the blog, stretching the role of content to be functional and sticky for the customer
• A deep knowledge of American Express's CMS systems, content controls and approvals
• Ability to translate complex topics into straightforward content that's human and authentic

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e., 2 doses for Moderna/Pfizer and 1 dose for J&J) in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.