Senior Manager, Marketing

As an NRG employee, we encourage you to think creatively and proactively about your career choices. Our work environment is dynamic and the career opportunities across our businesses offer variety and challenge. Providing career growth to our own employees is critical to our ongoing success--take charge of your career goals and empower your future!

Job Summary:

• Customer Lifecycle Communications: Onboarding and transactional activities as well as brand value proposition reminders and education. Weekly View, eBill, NNP.
• Renewal and Retention Communications: Plan expirations and offers.
• Non-Commodity Product and Service Communications: Customer programs, additional products and promotions including paperless billing, average billing and "add-ons" (TX Driver).
• New Product Launches: Naming Suites and messaging documents to be used in online and offline communications, web user experience.
• Customer Service Communications and Strategy: Product and billing issues or follow-ups including missing documents, overdrafts, fulfillment.
• Agile project creative.

Essential Duties/Responsibilities:

• Manage relationships across the home organization to develop, plan, and execute customer comms strategy and creative assets for the Texas markets to meet renewal, customer experience and engagement goals.
• Own strategic development of customer touchpoints Responsible for developing, managing, and reporting results for strategic, retention go-to-market marketing plans for offers/products/services and other aspects of multiple energy brands.
• Provide strategic leadership and identify marketing opportunities and action plans to meet business goals and objectives.
• Demonstrate thorough understanding of the industry, business, competitors and brands, and act as an important resource for intelligence and direction. Be seen as a trusted, strategic, and confident marketer.
• Must think about consumer engagement and overall customer experience and is an advocate for the consumer.
• Work closely and collaboratively with the cross-functional team to determine product/offer positioning, value proposition, naming, messaging, and creative strategy.
• Identify optimal marketing channel mix to produce measurable and sustainable results that strengthen customer retention and drive business results.
• Oversee the creative development process for campaigns. Determine areas to better leverage a campaign across multiple marketing channels and ensure creative and messaging is synergistic in all communications.
• Provide strategic direction, marketing input and influence the creative outcome.
• Identify test and learn scenarios. Analyze and understand customer needs and refine plans based on learnings.
• Develop and oversee a yearlong strategic retention marketing calendar for campaigns.
• Brainstorm new innovative channels and marketing activities that will help differentiate the brand/product and drive business goals.
• Continuously track and monitor offer/campaign/creative/channel mix effectiveness. Deliver relevant reports and present insights to keep larger organization abreast of marketing activities.
• Participate in regular retention strategy discussions.
• Build relationships and strong rapport with various internal groups and executives.
• Perform other duties as assigned.

Working Conditions:

• Open office environment.
• Hybrid work schedule with 3 days in office.
• Some overtime required as special projects arise.
• Travel (5%).

Minimum Requirements:

• Bachelor's degree in marketing, advertising or related field required.
• 9+ years' experience in marketing, advertising, account planning, brand management or related field.

Preferred Qualifications:

• Experience building and implementing successful strategic customer marketing plans.
• Experience with subscription-based industry (electricity, cable, internet, etc.).

Additional Knowledge, Skills and Abilities:

• Ideal candidate will possess drive, initiative, leadership, strategic thinking, problem solving and the ability to cultivate and sustain a high degree of cross-functional collaboration, coordination, and communication.
• Exceptional conceptual thinking skills, creativity that is supported by a process-oriented analytical skill set.
• Self-starter: confident and ability to hit the ground running; minimal direction needed.
• Strong ability to deal with ambiguity and manage challenging projects complete with shifting deadlines and demands.
• Experience tracking and measuring campaign performance and drawing valid conclusions.
• Strong attention to detail, organization, and time management skills.
• Ability to communicate effectively (verbal, written and visual) .
• Ability to present to management and executive teams.
• Excellent relationship-building & interpersonal skills; collaborate across departments and organizations.
• Willing to jump in wherever help is needed.

Physical Requirements:

• Occasionally requires lifting as appropriate to perform duties and responsibilities.

NRG Energy is committed to a drug and alcohol free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability Level, Title and/or Salary may be adjusted based on the applicant's experience or skills. Official description on file with Talent.