Senior Manager, Marketing Analytics (12-Month Contract)

Please Note: This is a 12-month contract role to cover a parental leave.

What is the opportunity?

The Decision Analytics and Business Intelligence team at RBC collaborates with product groups, channel partners and marketing across the Canadian Banking and Insurance platforms to help drive business results by developing optimized marketing solutions enabled through business and marketing analysis. The 12-month contract opportunity is for a Senior Manager on the Marketing Analytics team.

This role requires both a highly specialized, technical skill-set and an agile mindset with the ability to think creatively to solve complex problems. The successful candidate will be able to combine strong business acumen with technical expertise in order to use data in strategic storytelling and provide insights and recommendations to our business partners.

What will you do?

• Manage the portfolio of analyses required for our partners to meet their business and financial imperatives; prioritize and pivot as needed to accommodate changing analytical needs

• Deliver actionable, accurate and thorough marketing campaign, channel and client offer optimization analytics to help the business meet its priorities

• Interact with senior business and marketing leaders to understand the business and marketing objectives in order to define and conduct analytics to meet these objectives

• End-to-end responsibility for analyses including framing and negotiating analytical objectives with senior leaders, sourcing relevant data, performing in-depth analyses and presenting actionable insights to stakeholders in timely, effective and concise manner

• Identify revenue enhancing and cost saving opportunities while ensuring relevant insights are being applied to evolve strategies

• Apply experimental design, test and learn methodologies and perform statistical analyses (significance tests, segmentation, decision tree, etc.) where needed to optimize strategies

• Develop new methods and techniques to analyze a variety of marketing programs like acquisition, growth, retention, cross-sell, media, triggers, online and transformational initiatives

• Use impact and influence to manage multiple stakeholders and competing priorities

What do you need to succeed?

Must-have:

• Master’s degree in quantitative discipline preferred

• Proficient technical knowledge with very large relational databases and with tools such as SQL, SAS and Python

• Sound business acumen and strong analytical, communication and presentation skills

• Expertise in design of experiment and business casing

• Expertise in campaign analytics and application of statistical evaluation techniques

• Strong problem-solving skills and ability to conceptualize strategy

• Demonstrated ability to work well collaboratively in a cross-functional environment as well as independently with strong sense of ownership of initiatives

Nice-to-have:

• Experience in financial services industry with broad understanding of marketing, product management, sales, finance, pricing and risk management

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

Advanced Analytics, Analytics Insights, Analytics Software, Business Statistics, Decision Making, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI), Marketing Analytics, Marketing Strategies, Python (Programming Language), Structured Query Language (SQL)

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

TORONTO

Canada

37.5

Full time

PERSONAL & COMMERCIAL BANKING

Contract (Fixed Term)

Salaried

2024-08-20

2024-09-03