Senior Manager - Marketing Analytics

We're on a mission to help people Eat More Plants™, and we need your expertise!

Purple Carrot started with just a seed of an idea in 2014: Today, we are leading the charge for people to adopt a plant-based lifestyle in their homes and on-the-go. Purple Carrot's irresistible, globally-inspired recipes, fresh ingredients, and meals are available in the U.S. and Japan. We're a team of dedicated and passionate people who are motivated to change the world for the better and have fun doing it. Here's what you're up for!

We're looking for a Senior Manager of Analytics to join our Marketing team. The ideal candidate will take a customer-centric approach to tracking and measuring behavior across the customer lifecycle. In this role, you'll be responsible for building out the marketing data infrastructure to report on the growth and health of our customer file, and partner with channel managers to test and optimize against marketing KPIs . The ideal candidate for this position will be able to dive into our database and mine valuable insights, and work as a collaborator across the marketing team to enhance our data literacy and fuel performance.

On the Plate

• Build and maintain regular performance reports that clearly communicate the health of our customer file and its impact on business & financial metrics

• Perform deep dive analyses into user activity and order behavior, to foster a better understanding of our customers' needs and highlight areas of opportunity for growth

• Collaborate with channel managers and product teams to design and implement A/B tests and experiments to optimize marketing KPIs

• Evolve our approach to channel attribution for both new customer acquisition and revenue/LTV

• Ensure the smooth flow of customer behavior and segmentation data between various analytics platforms & marketing technology systems

• Partner with the Culinary team to enhance the data model for our meals to drive richer insights and enable stronger marketing programs

Main Ingredients for the Role

• 5-7 years experience managing and optimizing digital paid media campaigns

• Expert ability to understand data structure in a SQL database and pull actionable data using BI tools

• Customer-centric mindset and familiarity with marketing KPIs such as CAC, LTV, and other behavioral metrics

• Experience designing marketing experiments and providing recommendations based on high-confidence readouts of testing outcomes

• Ability to communicate the business relevance of data outputs and teach others "how to fish" and pull data with confidence

Extra Special Sauce

• Familiarity with digital marketing tools and platforms, including ad platforms, tag managers, and CRM tools

• Experience in ecommerce/DTC businesses with a complex SKU assortment

• Strong project management, attention to detail, and a no-task-too-small mentality

Location

• Purple Carrot HQ is in Needham, MA - Ideally, this role is commutable to Needham, with flexibility to work from home on a hybrid basis.

Garnish

We love our staff, and show it with our competitive health benefits (medical, dental, vision, FSA, disability, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development and the opportunity to work in collaboration with co-workers who are passionate about food!

Final Touches

Purple Carrot's top priority is protecting the health and wellbeing of our team and candidates. Due to COVID, the majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we have precautions in place, following the CDC, WHO, and state guidelines.

We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.