Senior Manager, Marketing and Client Success (maternity cover)

Senior Manager, Marketing & Client Success (Maternity Cover)

About Vivvi: Vivvi provides child care and early learning for today’s families. We partner with employers of all sizes to make exceptional full-time and backup care more accessible and affordable. With beautiful campuses, flexible offerings, and trained, passionate teachers, we provide parents with peace of mind while offering employers the most powerful tool for recruitment, retention, and productivity.

About the Role: Both data driven and creative, our ideal candidate understands today’s families and has a passionate growth mindset. This individual reports to the VP of Client Success / Chief Marketing Officer, having the opportunity to work closely with both teams, and will manage a marketing associate and intern. The position will be hybrid with the opportunity to work part time from home, part time from our office in downtown Manhattan.

As a rotating maternity cover, this individual will have the opportunity to manage plans and drive revenue across both the B2C and B2B aspects of Vivvi’s business during a key moment of growth. We’re looking for someone interested in a temporary position (for a maternity leave - 6 months minimum) with potential interest to join on a permanent basis as the company grows.

Responsibilities

Client Success Rotation (3 months)

• Produce event marketing, digital and print assets and customized copy for employer launches and ongoing awareness and engagement activities
• Lead event planning for in person and virtual webinars and benefit awareness events in collaboration with our employer partners.
• Create and set up seasonal email campaigns in Vivvi’s CRM, along with marketing automation workflows; measure performance and make recommendations accordingly
• Maintain and execute the client communication calendars including partner onboarding, launch, ongoing B2B2C campaigns, and project plans.
• Measure the performance of marketing efforts to inform future program decisions and product development.
• Review opportunities for increased benefit awareness among Vivvi’s corporate partners 
• Track, organize and update client materials and templates
• Support with client gifting 

Marketing Rotation (3 months)

• Execute our integrated B2B and B2C marketing plan that supports growth across markets and business lines
• Lead event and program execution, including bookings and event coordination and logistics
• Manage Vivvi’s “street team” to deliver field programs that grow Vivvi’s presence and audience in new and existing markets
• Oversee promotion and outreach efforts pre/post event 
• Produce analysis, insights and visibility on performance  
• Collaborate with our Brand Editorial Director to execute content strategy and manage agency partners towards growing brand awareness for Vivvi

The Ideal Candidate Will Have the Following Qualifications:

• You have 5-7+ years experience in growth, client success, performance marketing, or brand marketing, a Bachelors or Master’s degree in a related field and experience with performance tracking, measurement, attribution
• Experience with either Hubspot or Salesforce to manage email campaigns and reporting
• You have worked in the parenting, education or healthcare space and have an intrinsic understanding of the needs of today’s families. Experience with B2B marketing or client success in the same industries is a plus!
• You have experience managing external agencies and vendors.
• You are a natural storyteller with excellent writing skills and ability to translate brand voice and aesthetic across channels 
• You’re a detail-oriented and organized thinker 
• You are passionate about making an impact: on young children, family’s lives, education, and affecting a generational shift by helping more parents stay in the workforce

Ability to work in NYC office 2-3 days per week strongly preferred. Candidates must possess independent US work authorization.

We are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, or other characteristics protected by state or federal law or local ordinance.

One of Vivvi’s values is to treat each other with honor for the whole person (not just the roles we fulfill). This means we acknowledge each others’ rich experience, cultures, backgrounds, perspectives, and skills to reach the best outcomes. Applicants from diverse backgrounds are encouraged to apply.

Questions? Reach out to us at [email protected] and include your resume. We look forward to receiving and reviewing your application!