Senior Manager Marketing -Europe

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Job Details:

The Sr. Marketing Manager Europe is responsible for managing the marketing activities for assigned categories within the European market, supporting the global marketing function. This role encompasses the development and execution of long and short-term strategies, marketing plans, new products, packaging, advertising, and sales promotion programs to achieve corporate profit, volume, and share objectives. The Sr. Marketing Manager Europe will also oversee budget management to align with company objectives for the Annual Operating Plan and Long Range Planning process and direct the activities of advertising agencies. This role is pivotal in ensuring that Tyson Foods' marketing strategies in Europe are aligned with global objectives, driving growth and maintaining the company's competitive edge in the market.

Key Responsibilities:

• Marketing Strategy and Planning:
  • Develop and implement marketing objectives, strategies, and long-range and annual plans for assigned categories, reflecting overall corporate goals.
  • Manage budget and MAP spending across Europe.
  • Monitor performance measurements to ensure sales volume, share, and profit objectives are accomplished; recommend and implement corrective actions.
  • Act as a liaison with all other corporate functions to ensure business initiatives receive the necessary focus.
  • Identify growth opportunities using consumption data, market research, and competitive intelligence.
  • Develop meaningful consumer positioning for all assigned product lines, creating added value versus competitors and effectively communicating product advantages to customers and consumers.
  • Develop brand strategies that create engagement and loyalty.
  • Lead brand activities across EU, participation to trade fairs and execution of high-quality content to represent Tyson.

• Product Management and Development:
  • Manage the development and introduction of new products in cooperation with R&D.
  • Work with internal teams and R&D to develop training and inspiration to meet customer needs.
  • Ensure collaboration between internal service businesses to build on each other’s skills, knowledge, and growth.

• Sales and Customer Engagement:
  • Lead the development and execution of assigned categories’ strategies for the maintenance and growth.
  • Work with business and sales team to develop custom account marketing programs.
  • Support sales in national and regional sales calls, including preparation, selling story, and follow-through to order.
  • Develop and integrate selling tools for use by themselves and team members.
  • Establish and maintain open communication with Sales Managers and distributors on all customer activities.
  • Active participation with the sales team and KAMs to build and execute joint-business-plans with Key customers and distributors.

• Financial and Analytical Responsibilities:
  • Partner with the Global Business Units to execute volume growth strategies through pricing strategy and financial analytics.
  • Own understanding of product cost changes, including protein market impacts on raw material input costs, conversion costs, yields, throughputs, labor, ingredients, other variable costs, fixed overhead costs, and warehouse and distribution costs.
  • Provide cost details and bridging of changes in cost to the trade team as part of RFP pricing recommendations.
  • Lead all category-related activities, including portfolio management, low margin analysis, category and customer-specific strategic pricing, and identifying cost savings initiatives.
  • Gather competitive intelligence and verify product cost drivers.
  • Support the development of long and short-term category strategies and tactics.

• Leadership and Supervision:
  • Manage a small team of individuals towards achieving category goals and marketing objectives.
  • Excel as a cross-functional leader in a fast-paced, changing environment.

Qualifications:

Education:

• Bachelor’s degree in marketing, finance, economics, or other business-related fields; MBA preferred.

Experience:

• 5+ years of experience in marketing, finance, or category management.

Skills:

• Knowledge of the foodservice sector preferred; strong financial acumen; strong cost, pricing, and general business management skills; proven leadership skills with the ability to create and articulate a vision and drive results; strong analytical and problem-solving skills

Travel:

• Availability to travel within the European market as needed, up to 30% of the time.

Relocation Assistance Eligible:

No

Work Shift:

Day Shift (Netherlands)

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Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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