Senior Manager, Marketing Operations

TigerConnect transforms healthcare with the industry's most widely adopted clinical collaboration platform - uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care communication, patient engagement, scheduling, alarm notifications, nurse call, and more, TigerConnect accelerates productivity, reduces costs, and improves patient outcomes, safely and securely. Trusted by more than 7,000 healthcare organizations for user-friendly, yet enterprise-ready solutions, TigerConnect delivers 99.99% verifiable uptime for more than 10 million messages each day.
Our Revenue Operations Team is looking for a Senior Manager, Marketing Operations to join the team to focus on day-to-day marketing operations, data and campaign management, and automation strategies If you have knowledge, experience, and a passion for marketing operations - including strong proficiency with Sales Cloud and Marketo, then we are looking for you. The ideal candidate is a leader who has demonstrated depth in complex marketing operations and automations systems to enable the transfer of knowledge to system users across the organization. This role will be an integral part of the marketing operations team to help communicate and collaborate on the marketing strategy, marketing technology, and analytics.
What You'll Be Doing:
Defining strategy and leading evolution of the Martech stack

• Ownership of Marketo, including processes and automation in addition to other marketing technology tools
• Map capabilities needed to current technology categories and vendors to determine ideal technology stack components
• Work closely with the Revenue Operations team to implement architecture requests related to workflows and tracking
• Manage the administration and execution of the team's targets, measurement of goal attainment, evolving and driving various improvements to the operational processes and tech stack, to increase their effectiveness in driving desired results

Manage ongoing operations of the technology stack

• Manage, maintain and continually evolve our lead scoring, lifecycle models and operational fundamentals
• Maintaining data integrity and data governance through operational programs and automated processes
• Oversee the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences
• Managing and optimizing lead routing and MQL processes and workflows
• Setting up, testing and maintaining our third-party integrations, including troubleshooting any sync or data errors
• Work closely with the Revenue Operations team to implement architecture requests related to workflows and tracking

Manage vendor relationships for contract, training, and support needs

• Serve as Technical lead for MarTech stack
• Budget and contract management for MarTech tools
• Creating and updating documentation for all core Marketing Automation & Operations initiatives for internal enablement

What You Bring:

• Experience in Marketing technology selection and procurement, including Marketo (certification preferred)
• 5+ years experience in a B2B marketing operations or automation role
• Expert in lead-to-opportunity funnel management and tracking
• Expert in campaign and program management, as well as campaign hierarchy set up
• Strong understanding of the dynamics and customer expectations
• Significant experience and understanding of Salesforce architecture
• Must be a team leader and standout colleague with the ability to lead multiple projects and shifting priorities within a fast-paced environment
• Attention to detail and accuracy

How we pay:

• We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities
• We are targeting a base salary from $89,500 - $189,500
• You will also be able to participate in our annual corporate bonus program

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Who We Are:
We are recognized as a top Cyber Security Company to Know, one of the 5 Sizzling Silicon Beach Startups to Watch by Entrepreneur, Best Places to Work in Healthcare 5 years in a row (2015, 2016, 2017, 2018, and 2019) and Built In LA's 2021 Best Places to Work, Best Midsize Companies to Work, Best Paying Companies and Best Perks & Benefits.
Why We're Different:

• We are the largest provider of clinical communication and collaboration solutions in the U.S.
• We're making much-needed, major changes in the healthcare industry - allowing nurses and doctors to treat more patients, more quickly
• Prime office space in the major tech ecosystems of California - Silicon Beach and Silicon Valley - each complete with a loaded fridge and tons of other perks (think rock climbing wall, food trucks, yoga, happy hours & more)
• An opportunity to work closely with a proven executive team, board, and serial entrepreneurs (www.tigerconnect.com/about)
• A fun environment that embraces a "work hard-play hard" culture
• We have team members that love what they do and are willing to go the extra mile to help clients, support the company's rapid growth, and ultimately optimize healthcare workflows
• This is a full time opportunity with a competitive salary, medical benefits, and 401K matching plan

TigerConnect is an Equal Opportunity Employer.
*Recruiting firms that submit resumes to TigerConnect without first entering into a written contract with TigerConnect will not be entitled to any compensation on candidates referred by that firm.