Senior Manager, Marketing Operations

AbacusNext is an industry-leading vertical SaaS provider for the compliance-focused Professional Services market. We provide purpose-built, cloud-based solutions for small and medium-sized Legal and Accounting firms to support a secure and cloud-enabled practice. Our highly differentiated cloud infrastructure puts customers' business data and vital applications into a virtual workspace accessible anywhere, anytime, and from any device. www.abacusnext.com

We know that creativity doesn't happen on-demand. Developing cutting-edge cloud technology takes great minds and talented people working together in a collaborative environment. That is why we are committed to fostering an innovative, agile company culture. We encourage our teams to come together and experiment with new concepts, research new approaches and test out new technologies. We believe that being part of our team will make a difference in the world.

Our Mission
To provide professionals in highly-regulated industries the technology and services they need to run their business-anytime, anywhere. We are with our customers every step of the way, helping them grow, evolve, and better serve their clients. To build and lead a Sales Operations team which is at the center of all the AbacusNext Prospect and Customer lifecycle processes.

Your Mission

To build a Marketing Operations function which is at the center of all the AbacusNext Marketing needs. You will partner with Marketing and other teams to improve the Marketing Client lifecycle, drive efficiencies, and deliver top level customer experience. You will own the overall Marketing Client lifecycle strategy from visitor to Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) for Customer acquisition and help drive nurture success in partnership with Sales.

You will be a key advocate for our Marketing technology needs and lead the sharing of those needs with our technology teams.

You will support the Marketing team's budget process to optimize for key inputs and outputs as part of building annual plans and quarterly forecasts.You will partner with key leaders across the Marketing, Sales, and Customer Success teams to deliver on the strategic goals of the Marketing organization.

You will be a key part of the Marketing leadership and Revenue Operations leadership teams.Build scalable processes to address any challenges in the Marketing lifecycle process to improve organizational efficacy.Lead Marketing training programs to deliver effective new hire onboarding and drive ongoing Marketing productivity improvements.Own Marketing forecasting process including systematic delivery and reporting.As a trusted partner for your Marketing teams, you will be expected to help them to achieve and exceed delivery targets.You will work closely with Sales, Marketing, Product, and Revenue Operations to deliver optimal solutions and enhance processes in the entire Customer lifecycle.

You will work across teams to help them better deliver efficient Marketing results.You will work with partner teams in the recruiting process to help screen candidates.You will understand the Marketing technology stack and address any gaps by building business cases, business requirements, and leading delivery key technology to the stack.You will become an SME in our product features, marketing programs, and applications to ensure they support our Marketing needs.You will enhance the Marketing team's communication strategy by building a program for the Voice of the Customer.

You will stay current on all company product lines, competitive products, and new trends in Marketing technology.You will identify and build out the key reporting necessary to deliver on the team strategy and understand and share key performance indicators (KPIs) through ad hoc, weekly, monthly, and quarterly reportingTravel may be required (up to 10%).

Requirements

6+ Years Marketing or Marketing Operations experience building out a Marketing Operations function

Passion for data-driven decisions and influencing technical and non-technical audiences

Must have a positive attitude

Effective presenter including active listeningDisplay ability to think critically through issues to identify an appropriate solution

Excellent interpersonal, verbal, and written communication skills with multiple levels from executive to user.High personal ethics

Previous experience with B2B Marketing

Previous SaaS experience

Knowledge in building out Marketing tech stack including new workflows to improve automation and prospect / customer experience.

Marketing CRM (e.g., Hubspot, Marketo, Eloqua, Pardot, etc.)

Sales CRM (e.g., Hubspot, Salesforce etc.)
Google Analytics

BS/BA•

Marketing, Sales, Operations, or related experience.

Benefits

• Medical, Dental, Vision, Life Insurance, and Supplemental Insurance
• 401k
• Flexible PTO
• Sick Days

Employee Perks:

• Professional and Financial Growth
• Great culture and environment
• Social, Health, and Wellness Events (now all virtual)
• Anniversary Gifts
• Birthday Time Off
• Employee Assistance Program
• Employee discount program through TicketsAtWork
• 15% Off Gunnar Optik Eyeware

Equal Employment Opportunity: AbacusNext is an Equal Opportunity, Affirmative Action Employer.