Senior Manager, Marketing Operations

RESPONSIBILITIES

• Provide leadership and direction to the digital analytics and campaign delivery teams, ensuring alignment with company goals and objectives
• Partner closely with the revenue marketing team to enable their campaigns, including lead capture, processing and follow-up handoff
• Build systems and processes for marketing, including lead lifecycle, lead and account scoring, lead intake and routing and attribution
• Optimize processes for the SDR team and develop SLA models for lead follow-up and conversion optimization
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Understand how data flows through marketing platforms and monitor and maintain data quality within the marketing database
• Execute marketing campaigns to drive customer engagement and lead generation. Monitor and report on campaign performance to optimize results.
• Stay up-to-date with industry regulations and ensure that marketing activities are compliant with relevant laws and guidelines (GDPR, CCPA)

Qualifications

• 5+ years of experience in marketing operations, marketing technology or a related role within the B2B software industry
• 3+ years management experience, with the ability to motivate and develop teams with diverse skillsets
• Bachelor's degree (in Marketing, Business, Analytics or a related field)
• Growth or demand marketing experience is desired
• Excellent organizational skills with the capacity to manage multiple priorities and tasks simultaneously. Lead end-to-end project management for all marketing systems initiatives, ensuring timely and successful execution.
• Strong understanding of marketing automation platforms, CRM systems, lead routing tools, analytics tools, and data management best practices

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