Senior Manager, Marketing Operations - Austin, TX

Description
Want to join a team that is building a technology solution to help solve one of humanity's most fundamental challenges? Prospera is a technology company that harnesses machine learning, computer vision, and practical know-how to solve some of the biggest challenges in agriculture and help feed the world. If working for a team that is driven by this mission sounds good to you, read on.
We're looking for a Senior Manager or Marketing Operations to join a growing marketing team and own the Marketing Tech Stack. This role will report to the VP of marketing, and work closely with the marketing and sales teams to design, implement, integrate, and operate world-class marketing technology so we can automate critical tasks, measure and report on outcomes, and make better decisions as a team.
You must be data-driven, love the idea of owning and leading key projects, and bring previous expertise in creating a solid foundation to support scalable processes and reporting needs for a fast-growing SaaS company.
Responsibilities

• Own the strategy and execution of our Hubspot platform with a focus on lead management, email automation, and database segmentation
• Collaborate with cross-functional teams (Growth, Sales, Web, Digital) on campaign production and executing integrated campaigns thru multiple channels
• Act as a subject matter expert with business stakeholders on email nurtures, scoring, and segmentation processes
• Own campaign set-up, and deployment of ad-hoc, recurring, triggered, and dynamic content-driven campaigns
• Establish scalable processes in Hubspot and the rest of the technology stack to ensure best practices in campaign management
• Optimize integrations and backend workflows; Execute A/B testing for email nurture experiences
• Report on campaign performance and recommend A/B testing, optimizations, and other strategies to improve metrics
• Establish and provide ongoing analytics on database health
• Configure, execute, and QA campaigns and workflows
• Design and implement marketing reporting and attribution

Requirements

• 5+ years of relevant Marketing Operations experience at a fast-growing B2B company
• Experience executing multi-channel marketing strategies and aligning various stakeholders across Marketing and Sales
• Expertise in Hubspot, Salesforce, and Tableau with a strong understanding of email automation, workflow automation, system integrations, full-funnel reporting, and data hygiene
• Experience designing and implementing nurture campaigns
• Background using Hubspot third-party integrations
• Strong analytical and communication skills - love working with data and communicating insights in an easy-to-understand manner
• Ability to thrive in a fast-paced environment and prioritize multiple projects with internal resources and external vendors
• Self-starter and excellent in self-management, experience in working with remote teams