Senior Manager, Marketing Operations & Strategy

Unqork is a new way to build enterprise software: it's a purely visual, drag-and-drop no-code platform designed to support the scale, complexity and security that enterprise applications require. Our customers are leaders in insurance, financial services, healthcare and the public sector, and they use Unqork to build custom software faster, with higher quality and at lower costs than code-based approaches. Founded in 2017, Unqork reached unicorn status in 2020, with a valuation of $2B. Unqork has been named one of the Best Startup Employers by Forbes, Best Places to Work by Built In and one of LinkedIn's Top Startups.

What you'll do:

• Commit to your team’s Diversity, Equity and Inclusion goals created in our DEI Unqork Application
• Ownership of email channel, strategically and tactically
• Ownership of database segmentation, from strategy to tactical execution against key target segments
• Ownership of our marketing database, including dashboards to show size, quality, and engagement of our addressable audience
• Partnership with marketing peers to find gaps and build recommendations for lead lifecycle improvement (lead scoring updates, lead conversion improvement and data augmentation opportunities).
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Act as the architect and internal subject matter expert on our martech stack, and manage the technical aspects of key marketing systems (marketing automation, CRM, ABM, Intent, web CMS) used to generate, distribute, and report on leads, as well as the extensions to our martech stack for running events, webinars, social, web, and paid channels
• Leverage customer and prospect activity and segmentation data to optimize campaign targeting.
• Be the point of contact for the centralized teams around all things email and marketing ops
• Identify and tackle strategic operations/data integration projects from defining new opportunities to executing key initiatives, and closing the gaps within the marketing and centralized Ops team(s)
• Have a strong pulse and feedback loop for ongoing campaigns
• Help drive smooth and flawless execution of strategic marketing operations initiatives where we are depending on outside partners and agencies

What you'll bring:

• Bachelor’s degree in Marketing, Marketing Analytics, or similar relevant field; advanced degree viewed favorably
• Have 7+ years of marketing operations experience, with at least 5 years in marketing operations or marketing automation roles
• Experience with Hubspot, Marketo, and Salesforce integrations
• Experience with Salesforce CRM, Salesforce Campaigns, and reporting, and comfortable building reports and dashboards
• Strong program/project management experience
• Thrive in a fast-paced, agile environment
• Able to think outside the box and with a problem-solving mindset
• Humble and curious
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Benefits:

• Work from home with a remote-first community
• Unlimited PTO (and the encouragement to use it)
• Student loan payback program
• 100% employer-covered medical, dental, and vision options available to you and your dependents
• Flexible Spending Account (FSA)
• Monthly stipend toward your WFH setup, vacation, development and more
• Employer-sponsored 401(k) with contribution match
• Free Peloton membership through UHC
• 16 weeks of Paid Parental Leave for all new parents

Unqork is an equal opportunity employer, and proud to be committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.