Senior Manager, Measurement Innovation

The Senior Manager oversees the measurement, analysis, and optimization of advertising campaigns across various platforms. This position requires a blend of analytical expertise, strategic thinking, and effective communication skills to influence decision-making and achieve advertising objectives.

Key Responsibilities:

Campaign Measurement & Analysis:

· Oversee multiple research projects simultaneously from inception to completion.

· Develop measurement strategies and frameworks to evaluate advertising campaign performance.

· Implement tracking tools and methodologies to gather relevant data from multiple advertising channels.

· Conduct in-depth analysis of advertising metrics, including reach, engagement, conversion rates, ROI, and attribution models.

Insights Generation:

· Derive actionable insights from data analysis to enhance advertising strategies.

· Identify trends, patterns, and opportunities for optimization through data-driven approaches.

· Collaborate with cross-functional teams to translate insights into actionable recommendations.

Reporting and Visualization:

· Create comprehensive reports and dashboards to highlight campaign performance and insights.

· Present findings to stakeholders and senior management in a clear and compelling manner.

· Utilize visualization tools to communicate complex data effectively.

Optimization and Strategy Development:

· Collaborate with advertising teams to optimize campaigns based on insights and performance analysis.

· Provide strategic recommendations to improve targeting, messaging, and overall campaign effectiveness.

· Stay updated with industry trends and best practices to enhance measurement methodologies.

Client Communication and Presentation:

· Communicate effectively with clients to understand their objectives and expectations.

· Present insights and recommendations in a professional and persuasive manner.

Qualifications and Skills:

· Bachelor's degree in Marketing, Advertising, Business Analytics, or a related field.

· 5+ years of experience at a media, agency, brand or marketing agency that includes managing ad effectiveness research and insights for digital and traditional media

· 2+ Years Experience in Pharma or Health Marketing

· Ability to project manage multiple research projects and prioritize in time-sensitive environments.

· Strong analytical skills with the ability to translate complex data sets into actionable insights and effective sales presentations.

· Excellent communication and presentation skills to convey findings and recommendations effectively to both internal team and external clients is necessary.

· Fluent in MS Office tools (e.g., Excel, Powerpoint) as well as Google Suite (e.g., Sheets, Slides, etc.)

· Familiarity in analytics tools such as Google Analytics, Looker, etc.

· Familiarity with advertising platforms and ad-tech ecosystem is a plus.

Conclusion: The Senior Manager is a pivotal role responsible for leveraging data and analytics to optimize advertising strategies and drive business growth. This position requires a blend of analytical expertise, strategic thinking, and effective communication skills to influence decision-making and achieve advertising objectives.