Senior Manager of Audience Development, TechCrunch

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
The leveling of this role may be flexible depending on candidate experience.
About TechCrunch:
TechCrunch was founded in 2005 to cover startups, investors, and the context around them. It is one of the most prized channels for startups seeking news coverage, offering trusted journalism that enables founders and investors to stay informed, gain insights and take action as they build the technology businesses that shape the future. TechCrunch+ provides subscription membership services that equip startup founders with industry analysis and research. TechCrunch engages with the community via live events including Disrupt, TechCrunch Sessions and TechCrunch Early Stage alongside TechCrunch Live, a weekly virtual event series. To learn more, visit techcrunch.com.
Job Description:
The Director of Audience Development, TechCrunch will develop, monitor and coordinate data-driven initiatives that introduce TechCrunch content to new readers across the globe, build loyalty and engagement with its existing audience, and craft a distribution strategy that will extend the reach and amplify content across search, newsletters, multiple social networks, and more. Using analytics, research, and insights, they will also work with editorial, marketing and product leads to inform content and subscription strategy across the site. This person should also have an eye for revenue, with an understanding of how display, subscription, e-commerce, and partnerships come together to move the business forward. This role will report to the Director of Marketing, TechCrunch.

• Collaborate cross-functionally with Editorial, Product, Marketing, and Sales stakeholders to develop and execute data-driven audience growth plans across a variety of platforms
• Develop and maintain partnerships with third party platforms that enhance the distribution and exposure of TechCrunch content
• Develop a measurement and testing strategy for website optimization and use analytical deep dives to identify new content opportunities for brand growth
• Manage overall audience development testing strategy-including consumer funnel optimization, distribution channel mix, and headline and image optimization
• Develop and oversee newsletter strategy and manage all newsletter products from editorial curation to production, and work on testing and optimization on a rolling basis
• Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight
• Own weekly, monthly and annual traffic and growth reporting and analytics for the TechCrunch ecosystem
• Nurture and lead a team of content and growth specialists

Skills

• Ability to grow multichannel audiences through product recommendations, marketing insights, and business relationships
• Ability to design and deploy campaigns to generate audience insights with tools capable of A/B testing, pattern matching taxonomies, and surfacing user behavior
• Strong analytical capabilities
• Ability to provide creative and strategic data-based insights
• Ability to connect audience growth initiatives to key financial and business goals

Requirements

• Undergraduate degree in a related field (journalism, communications, marketing, analytics, business) required. Graduate degree is a plus.
• 5+ years of experience in the media publishing industry, with a thorough understanding of online business models and strategies
• Detailed knowledge of major web analytics tools such as Google Analytics, Omniture, Parsely, Marfeel and/or Chartbeat
• Deep understanding of all audience development channels - SEO, social, newsletter, and partnerships
• Solid understanding of social and mobile channels, and deep familiarity with social analytics tools
• Possess an entrepreneurial spirit, an inherent understanding of the web, and an eye for strategy
• Ability to work autonomously with little direction on assigned tasks and communicate efficiently with a distributed team across multiple time zones
• Strong leadership skills with the ability to develop a team of highly motivated individuals
• Must be capable of presenting to and working with all levels of an organization, including at the VP level

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
The compensation for this position ranges from $111,750.00 - $219,375.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.
If you're curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.