Senior Manager of Experiential Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager of Experiential Marketing in India.

This role is built for a strategic and execution-driven marketing leader who can transform in-person events into measurable revenue engines. You will own a global portfolio of high-impact experiences, ranging from enterprise sponsorships to executive programs, ensuring each initiative contributes directly to pipeline creation and acceleration. Working in a fully remote, fast-paced environment, you will collaborate closely with Sales, Customer Success, Partnerships, and Marketing teams. The position blends strategic planning, data-driven decision-making, and hands-on event execution. You will be responsible for designing event strategies, optimizing attendee targeting, and ensuring seamless operational delivery. With strong analytical fluency and AI-enabled workflows, you will continuously refine event performance and maximize business impact across every engagement.

In this role, you will lead the end-to-end strategy, execution, and performance measurement of experiential marketing initiatives, ensuring every event is tightly aligned with revenue goals and customer engagement priorities.

• Own the full lifecycle of enterprise events, including strategy, planning, execution, and post-event performance analysis
• Define pipeline goals, target account lists, and engagement strategies in collaboration with Sales and GTM teams
• Design and execute demand generation programs that drive qualified attendance and measurable pipeline contribution
• Ensure end-to-end event operations, including vendors, agencies, budgets, logistics, and on-site execution
• Build integrated marketing campaigns across email, paid, social, and partner channels to maximize event impact
• Track and report on pipeline metrics including sourced, influenced, and accelerated deals using CRM systems
• Lead cross-functional alignment across Sales, Marketing, CS, and Partnerships to ensure flawless execution
• Oversee Salesforce campaign setup, lead capture, attribution, and post-event follow-up workflows
• Identify new revenue opportunities based on market trends, customer insights, and industry signals
• Apply AI tools and data insights to optimize planning, execution, and performance outcomes

Requirements

The ideal candidate brings deep expertise in B2B experiential marketing with a strong focus on pipeline generation, operational excellence, and cross-functional leadership in enterprise environments.

• 7+ years of experience in B2B event or experiential marketing, ideally within SaaS or technology companies
• Proven track record of driving measurable pipeline and revenue impact through events
• Strong experience managing both strategic event design and hands-on execution
• Deep understanding of demand generation principles such as ABM, segmentation, and lead conversion strategies
• Strong proficiency with Salesforce (campaign management, attribution, reporting) and marketing automation tools
• Data-driven mindset with the ability to interpret performance metrics and optimize outcomes
• Strong project management skills with the ability to manage multiple complex events simultaneously
• Excellent communication and stakeholder management skills across senior leadership and cross-functional teams
• Experience working with AI tools to enhance marketing workflows and decision-making is highly valued
• Comfortable with ambiguity, fast-changing priorities, and global collaboration environments
• Willingness to travel up to 25% for on-site event execution

Benefits

• Fully remote work environment with global collaboration
• Competitive compensation aligned with experience and impact
• Open vacation policy supporting flexibility and work-life balance
• Comprehensive benefits package depending on location (healthcare, insurance, etc.)
• Annual professional development and learning opportunities
• Access to modern tools, systems, and AI-enabled workflows
• Opportunity to work on high-impact global events tied directly to revenue outcomes
• Inclusive and distributed team culture with strong emphasis on autonomy and trust
• Equity or long-term incentive opportunities in some cases