Senior Manager of Content and Community

We’re looking for an experienced digital marketer and content creator to own shorter-form content creation, video production, virtual events, pragmatic thought leadership and social media. 

About the Role 

• Manage organic social media publishing efforts and content development, especially across LinkedIn and YouTube, potentially leveraging social media agencies to increase thought leadership, engagement, user-generated content and community (to contribute to inbound marketing gains in the medium term). 
• Design or manage resources to create, curate, clip and/or update graphics, templates and/or videos that can be used in organic social media efforts, outbound paid social media advertising campaigns and trade/association sponsorships. 
• Develop, plan for, produce and leverage a podcast/livestream/show strategy leveraging SMEs that makes sense for our ICP, the industry and our solutions today and tomorrow. 
• Video production of live online events and video editing/clipping for use in overall social media efforts and across the marketing mix. 
• Partner with product management on social-first solution snapshots that snackably showcase core functionality and new features in a compelling way that demonstrates relevance, potential impact and continuous innovation.
• Develop, train and cultivate a handful of company leaders on digital thought leadership practices and support ongoing implementation of these efforts.
• Serve as an active practitioner and resource for and support social selling across sales, customer success and partner relations teams as well as wider evangelism socially across the company.
• Collaborate with demand gen/agencies as part of wider strategy surrounding content, offers and optimization.
• Support physical events and partner relations through social media and backchannel efforts.
• Cultivate and manage relationships with social influencers in the industry to expand awareness and reach.
• Measure, report on and optimize social media efforts to support engagement leading up to and across the funnel and customer lifecycle. 

About You 

• 5-10 years’ experience in digital marketing, content development and social media management.
• Experience managing relationships with agencies, social influencers and external vendors.
• Experience growing social media following and engagement in support of short and longer term business goals.
• Experience in hands-on video production and partnering with video editors.
• Experience translating complex concepts into customer-centric, digestible, value-added content.