Senior Manager of Demand Generation - ABM (Remote)

Position Title: Senior Manager of Demand Generation (ABM)

Location: Virtual, United States

Employment Type: Full-Time

Onsite, Remote or Hybrid: Remote

Department: Marketing

Travel: None

COMPANY SUMMARY:

Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.

Founded in 1998, Aprimo has nine offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.

Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.

POSITION SUMMARY:

As the Senior Manager of Demand Generation (ABM) you will be responsible for designing and executing go-to-market strategies driving demand generation, pipeline growth, and revenue acceleration across the region for named prospect accounts.

WHAT YOU WILL BE RESPONSIBLE FOR:

• General Duties
  • Developing and deploying a broad range of marketing programs - from ABM strategies to email marketing campaigns to content marketing, digital, thought leadership, social media, webinars, events, and advertising.
  • Creating personalized campaigns which drive growth and expansion
  • Map and understand named account internal structures, motivations and usage patterns to inform delivery content and appropriate Aprimo products
  • Using your account understanding, develop customized experiences for c-level targets and their influencers
  • Liaising with key stakeholders including internal account teams, executive sponsors, and creative teams, as well as external agencies and suppliers
  • Coming up with creative ways of engaging with key individuals and leveraging a range of channels and innovative techniques, including social media, tailored content, digital advertising, email, direct mail, webinars and events
  • Monitoring, tracking and reporting on all activity, and using the results data to optimize strategies and improve return on investment across all the campaigns
  • Manage project timelines, quality issues, resources, & budget
• ABM Prospect Campaigns
  • Take ownership of developing and implementing the ABM marketing strategy, plans, and budget
  • Develop and lead programs to engage target accounts in alignment with our acceleration and growth objectives. Utilize various tactics, such as events, sponsorships, thought leadership, communications, executive briefings, and direct marketing, based on account analysis and growth strategies developed with Sales and Partners.
  • Collaborate with sales leadership to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement.
  • Drive digital awareness through paid display and social campaigns across multiple social platforms.
  • Strategize and evolve content and messaging for the enterprise segment to foster engagement and convert target accounts.
  • Utilize data, insights, and best practices to design, implement, and report on effective ABM campaigns and programs across various channels and platforms.
• BDR and Sales Collaboration
  • Collaborate with sales leadership to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement.
  • Develop and maintain a library of marketing collateral and playbooks for BDRs and Sales,
  • Provide necessary tools, content, and training for successful prospect engagement.
  • Continuously assess and enhance the enablement process to improve the effectiveness of the sales team.

CANDIDATE QUALIFICATIONS & WHY YOU'RE A GREAT FIT FOR THE ROLE:

• Bachelor's degree in marketing, Business, or related field.
• A minimum of 8 years of hands-on experience in B2B marketing, with strong experience in Account-Based Marketing (ABM), is required.
• Prior experience required with delivering, accelerating, and expanding sales pipeline through demand generation marketing, including command of ABM principles and techniques.
• Organized and detail-oriented with solid project management and analytical skills.
• Passion for taking risks, improving processes, and making data-driven decisions.
• Ability to collaborate cross-functionally with sales and other departments.
• Strong leadership and team management skills
• Exceptional communication and interpersonal skills.

APRIMO CULTURE & WHY YOU'LL LOVE WORKING HERE:

• Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility with team members who are friendly, intelligent and enthusiastic people that are committed to the product and mission here at Aprimo.
  • With 5 offices worldwide and teams spread throughout the US, EMEA and Philippines, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal.
  • We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking and which includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities
• Through its relaxed environment, Aprimo embodies a more casual "Silicon Valley" atmosphere.
  • We have a casual dress code that allows employees to express themselves as individuals and which fosters a creative and free-thinking approach to problem solving and business solutions. And it also allows us to wear hoodies and shorts during internal meetings.
• Unlimited PTO, flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance.
  • Our unlimited PTO encourages employees to take time off to un-plug, rest, and recharge.
  • With flexible work schedules, employees can attend to personal matters, such as stepping away to pick up their children from school or to get a much-needed haircut.
  • In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!
• Part of the key to our success is that team members are not only successful at collaboration and open communication, but that they are also given a great deal of autonomy and freedom in their own individual roles.
  • Our culture is not a micro-managing environment - rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles.
  • As such, individual team members can leave a lasting impact and footprint within the organization - in fact, our average employee tenure is 7.7 years.
• Aprimo employs a "choose your own adventure" approach to career advancement.
  • Staff members are not siloed into roles and for many of our teams there is no set ladder that one needs to climb to achieve growth and promotion.
  • Rather, we emphasize an organic approach to career development in which employees can and do frequently transition into newly created roles within their own teams or transition into other departments based on their interests in exploring new skills and responsibilities.
  • For additional learning and development, we recently rolled out Udemy, which is an online learning platform that employees have access to and which features over 200,000 courses on a wide variety of business topics.
• Ranked #1 in AI Metadata & Search by Forrester, Aprimo sits on the cutting-edge of technology and is paving new paths forward by incorporating AI (artificial intelligence) into our product offerings.
  • We offer generative AI in a secure environment built for brand safety and governance. Our AI-powered content operations platform, with industry leading digital asset management (DAM) software at its core, helps to optimize the creative process and improve the user experience with better search, recommendations, categorization and summarization.
  • Our AI empowers marketing teams to automate tasks, analyze data, and personalize content, ensuring scalability without sacrificing productivity.
  • AI automatically identifies asset characteristics and transforms them into words a human would search for. Translation, image alterations, personalization, and more are all streamlined by AI.
  • With our platform, marketers can efficiently produce a larger volume of content, engage customers on a personalized level, curate relevant materials, and make data-driven decisions to drive their content strategies forward.
  • Our AI offers up to 72% increase in discoverability and productivity, up to 61% reduction in production time, and up to 66% faster time to market.

APRIMO BENEFITS WE OFFER:

• Bonus program that pays out quarterly
• Competitive benefits coverage that begins on the first day of employment, and includes:
  • Medical benefits with low premiums and choice of two programs (PPO or High Deductible)
  • Dental benefits with choice of two programs (PPO or HMO)
  • Vision benefits program
  • Health savings account (HSA)
  • Flexible spending accounts (FSA) for medical care, dependent care, and commuter/transit benefits
  • 401(K) savings plan that matches the first 4% of compensation at 100%, and the next 2% at 50%
  • Basic life insurance covered at 100% and twice the base salary, with additional voluntary/optional coverage available
  • Disability insurance covered at 100% for 10 weeks for short term disability and covered at 50% for long term disability
  • For both biological and adoptive parents, maternity leave is paid at 100% for up to twelve weeks and paternity leave is paid at 100% for two weeks
  • Employee Assistance Program (EAP) that provides employees with mental health resources and therapy consulting

PHYSICAL REQUIREMENTS:

• Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work that primarily involves sitting/standing
• Must be able to move about to accomplish tasks or moving from one worksite to another
• Must be able to perform light physical work that includes lifting or moving objects up to 20 lbs. or medium work that includes moving objects up to 50 pounds on occasion
• Must be able to communicate with others to exchange information, including conveying detailed or important spoken instructions to others accurately, loudly, or quickly
• Must possess the ability to receive detailed information through oral communication at normal speaking levels
• Must be able to repeat motions that may include the wrists, hands and/or fingers (i.e., repeated typing, etc.)
• The worker is required to have close visual awareness to perform an activity and to assess the accuracy, neatness and thoroughness of the work assigned, such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc.

EEO STATEMENT:

Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. In addition to federal law requirements, Aprimo complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

ADA STATEMENT:

Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)