Senior Manager of Field Marketing (North America)
Job Description
Bay Area or Remote (U.S. Candidates only)
At Aerospike, we dream big. Our focus is helping companies tackle seemingly insurmountable problems and doing what’s never been done before. That is why we developed the world's leading real-time data platform that powers mission-critical applications at the world's most innovative, category disrupting companies. Aerospike customers have deployed extreme scale real-time applications to fight fraud, dramatically increase shopping cart size, enable global digital payments and deliver hyper-personalized user experiences to tens of millions of customers.
Customers like Airtel, Experian, Nielsen, PayPal, Snap, Verizon Media, and Wayfair rely on Aerospike as the data foundation for the future to help them act in the microsecond moments that matter. Aerospike is headquartered in Mountain View, California and has a global presence with offices in London, Bangalore, and Tel Aviv.
What You Will Accomplish:
- Create a comprehensive regional marketing plan for North America that is corporate-aligned while also considering global/regional/local nuances, requirements and market dynamics to meet the region’s annual operating plan
- Field and Partner marketing program execution aligned to NA Marketing strategy and priorities
- Own regional activation of field events for Aerospike across NA working closely with Global Events Marketing and the NA Sales organization and NA General Manager/VP of Sales
- Partner with marketing ecosystem to amplify and maximize the global corporate programs (digital, social, campaigns, customer, partner marketing, marketing operations, AR, PR, brand, etc) across the region
- Manage distribution of regional/partner marketing budget in alignment with NA Marketing strategy/priorities, ensuring quarterly budgets are used in quarter and maximized for demand generation and results
- As member of the NA Marketing team, work closely and align with all Marketing functions (Corporate Marketing, Product Marketing, Global Events and Field Marketing, Marketing Operations) to build integrated plans across regional activities
- Communicate information/feedback from the field teams to other marketing functions
- Partner with NA Sales team to drive success in all levels of NA Plan of Record, ownership to MQL with alignment on SQL/SAL/Pipeline
- Represent NA marketing programs and needs with different stakeholders and supporting functions:
- Sales
- Integrated Marketing Campaigns (ABM)
- Global Marketing Operations, Sales Operations
- Global Event Marketing
- Extended marketing leadership team
What You Will Bring:
- The ideal candidate will have 5-7+ years Field Marketing experience in a B2B high technology environment; database software experience a plus
- Languages – English with fluency
- Experienced and compassionate people manager
- Track record of delivering marketing results with a strong analytical mindset
- Confidence and ability to communicate up, down and across organization
- Adaptability to support changing priorities and communicate them to your team
- A data-driven approach to planning and execution
- Well-versed within the different tactics used in the region to reach and attract our target audience
- Have an end-to-end, hands-on approach to marketing activities and programs
- Working knowledge of Marketo, SFDC or other automation tools to drive regional leads
- Budget management experience
- Exceptional team player who has partnered successfully with sales and marketing teams
- Exceptional written and verbal communication skills
- BS/BA degree in Marketing or Communications or BusinessÂ
Aerospike is an Equal Opportunity Employer. We are committed to providing an environment free from discrimination on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Salary Range: $143,800 - $160,000
Date Posted
01/04/2023
Views
3
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