Senior Manager of Marketing and Communications

Job Type

Full-time

Description

A recent study shows that men apply for a job or promotion when they meet only 60% of the qualifications, but women and other marginalized groups apply only if they meet 100% of them. So, if you think you'd be a great fit, but don't necessarily meet every single requirement on one of our job openings, please still apply. We'd love to consider your application!

Senior Manager of Marketing and Communication Overview:

We are seeking a Senior Manager of Marketing and Communication to join our growing team. This role with have one direct report and will report into the Vice President of Growth. The Senior Manager of Marketing and Communication should have experience in a high growth, start-up environment with a proven track record of building and implementing marketing strategies, both internally and externally.

Why Wayspring?

At Wayspring, we're passionate about creating a person-first, barrier free and mission centered environment committed to providing individualized care solutions to those facing substance use disorder. Whether you're in the field or in the corporate office - our mission is felt, and your impact is recognized. There is no inner circle, and we all have a seat at the table. Leaders are accessible and silos are avoided. You'll be empowered to share your ideas and create change. And, because we love breaking glass-ceilings, you can look forward to cross-training and advancement opportunities - you grow, we grow.

One team. One mission. A whole lot of passion.

Responsibilities

• Leverage understanding of healthcare and the population we serve to develop internal and external marketing plans, communications, content (provider documents, brochures, press releases, byline articles, blogs, presentations, etc.).
• Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
• Own and manage the Wayspring website and social media sites (LinkedIn and Facebook)
• Source, attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Understand and foresee internal and external risks and deploy communication strategies to protect Wayspring's reputation in alignment with company values.

Requirements

• Hybrid role with in office and work from home schedule options
• Bachelor's degree in marketing or related field
• 4 -7 years of experience
• Successful track record in creating and executing marketing and communications campaigns
• Excellent leadership, communication, and decision-making skills
• Strong copywriting skills
• High competence in project and stakeholder management

Purpose Statement

At Wayspring, we are committed to furthering our value of Equity & Inclusion throughout our recruiting practices. We seek diversity of background and opinion, as we think these attributes improve the performance of our company and are the right thing to do for our communities. We recognize and remove barriers to success within our company and communities. We seek to build a recruiting process that is inclusive and fosters diversity.