Senior Manager, Paid Media & CRM

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like MapleStory, KartRider, and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach. We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events. It’s why we’ve earned the Great Place to Work certification for 3 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

Summary of Position

The Senior Manager, Paid Media & CRM is responsible for developing and executing best-in-class user acquisition and CRM strategies, plans, and systems, owning player engagement across Nexon’s owned and paid marketing channels. The role will oversee an extensive customer database & marketing technology stack to drive the marketing funnel from brand awareness to conversion, new customer acquisition to retention across North America, Europe, and Latin America.

This individual will partner with external agencies & technology providers as well as cross functional teams including Brand/Product Marketing, Creative, Business Intelligence & Technology, and review performance results across all channels and KPI's to continually optimize programs. They will define the strategy and roadmap to enhance the capabilities & effectiveness of customer data, technology, and resources to meet and exceed business goals. This individual will prioritize initiatives to create personalized and relevant customer experiences while maximizing traffic, conversion, and sales across all channels. They possess deep analytic skills to develop and continuously optimize world class customer engagement and content strategies.

This position's ideal candidate has experience working in the gaming industry, has a deep understanding & hands-on experience connecting business objectives, digital best practices leveraging Media & CRM in innovative ways to engage and convert customers. The successful candidate will enjoy working in a fast-paced, collaborative environment while leading Nexon America’s Paid Media & CRM team and working with cross-functional teams across the organization.

We are currently working in the office 2-3x a week in a hybrid work model.

Job Responsibilities

• Drive the development and execution of impactful, effective Media & CRM programs by demonstrating a deep understanding of customer journeys, user experience, research, attribution, technology, and data analysis

• Drive innovation in Media & CRM and identify new channels of opportunity for incremental and/or exponential growth

• As a marketing leader, continuously assess and measure Media & CRM impact. Analyze and evaluate digital marketing programs daily, weekly, monthly, and seasonally and constantly adjust to improve ROI. Constantly test and learn across all programs to drive customer engagement and personalized experiences

• Develop strong partnerships and proactive forward thinking with internal tech/BI partners and relevant external vendors/agencies to ensure a best in class technology stack and capabilities

• Provide frequent reports, analysis, and recommendations for business performance against KPI targets to internal stakeholders

• Actively educate associates and executives about the opportunities and challenges for digital marketing, emerging social platforms, content creation, and media investments

• Lead and mentor a team of paid media and CRM specialists

• Other duties as assigned

Work Experience

• 12+ years of experience in a paid media / user acquisition marketing role
• 3+ years of experience in leadership / team manager role

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree or equivalent work experience
• MBA a plus

Knowledge/Skills

• Proven success developing paid media campaigns tracking and optimizing relevant KPIs such as conversion rates, click through rates, revenue, customer acquisition costs, and ROAS

• Proven ability to oversee and optimize marketing technology, customer journey, multi-touch attribution, cross-channel ad sequencing, platform integration, and automated optimization

• Familiarity with latest trends and industry developments in advertising including the latest in new privacy laws in a cookie-less future world, cohort modeling, collecting data pools, look-alike modeling etc.

• Experience working with analytics and data science resources to measure marketing impact; i.e. familiarity with Tableau, Gamesight, Google Analytics, Google Campaign Manager, Appsflyer, CRM software etc.

• Experience in agency management

• Experience running paid media campaigns for console, PC, and mobile games across N. America, Latin America, and Europe with a keen acumen to handle international business and nuance

• First-principles thinking around business performance drivers and overall competitive landscape

• In-depth knowledge of online games market, games as a service model, and understanding of virtual goods

• Outstanding ability to execute swiftly, is well organized and has high attention to detail

Management has the right to add or change duties and job requirements at any time.

Nexon’s Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Compensation Description for Pay Transparency (annually)

The base salary range for this position in El Segundo, CA is $150,000 - $170,000 annually.

Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position. An individual’s pay is determined by factors including, but not limited to, a candidate’s qualifications, skills, experiences, relevant education or training, and location.

Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, however the salary range listed in this job posting reflects the base salary only.