Senior Manager, Partner Marketing

Founded in 2010, CLEAR’s mission is to create frictionless experiences. With more than 12+ million members and hundreds of partners across the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - making everyday experiences easier, more secure, and more seamless. Since day one, CLEAR has been committed to privacy done right. 

The Senior Manager, Partner Marketing will be responsible for the implementation, launch and reporting of new and existing partner marketing programs. They will work closely with Partner Success Managers, Marketing colleagues and internal stakeholders across the business to create and execute a cohesive marketing plan to support key partner initiatives.

What You Will Do:

• Integrate Marketing into Business Developing process: 
  • In support of Business Development, originate Marketing plans based on partner’s strategic priorities to ensure partnerships are built to succeed from their inception. 
  • Demonstrate the value of marketing to drive volume and revenue for partners 
• Executional Alignment and Tactics:
  • Leverage partner’s marketing channels in collaboration with partners to drive performance - this includes on-site signage, email marketing, social media marketing, video assets, VIP lanes and in-stadium activations with Sports partners.
  • Work collaboratively and cross functionally within CLEAR to leverage the broader organization to drive usage of CLEAR services. This includes life-cycle marketing for CLEAR+, CLEAR Reserve, airline partners and integration partners across verticals (Health, Sports, Travel, etc). 
  • Coordinate across CLEAR’s marketing functions to ensure Partner Marketing is aligned to overarching corporate strategy and brand guidelines
  • Coordinate with CLEAR Operations to integrate partner branding where applicable on signage and other on-site branding deliverables 
  • Collaborate with Creative, Public Affairs and Legal to ensure proper sign-off and approval for respective marketing assets, comms materials and other partner branding integrations. 
  • Concept and execute contests and promotions that drive account creation, CLEAR+ and platform usage.
  • Collaborate with the Partner Success team on the Growth Partner Newsletter and work cross-functionally with the Creative team on any respective deliverables for the newsletter. 
• Campaign Measurement and Optimization
  • Track metrics of marketing channels and suggest changes to optimize marketing efficacy. 
  • Work cross functionally to ensure performance tracking of all marketing assets are in alignment with CLEAR’s broader business goals.

Who You Are:

• Minimum of 6+ years of progressive experience in partner marketing or related fields 
• Superior communication and organizational skills
• The ability to think like an owner; the ideal candidate will embrace accountability in themselves and their partners
• Solid expertise partnering with corporate brands
• Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards
• Strong project management and multi-tasking skills
• Comfortable working with data analytics and business intelligence tools (e.g. Google Analytics, Looker, Excel)
• Ability to operate in fast-paced, rapidly evolving environment
• Strategic thinker with the ability to clearly articulate and implement a focused plan
• Excellent attention to detail
• Self-starter with an "own it" mentality

#LI-Hybrid