Senior Manager Planning

Who We Are

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year making it the go-to destination for seamless purchasing guidance and expert recommendations. As a modern AI-forward tech company Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop Babylist Health Babylist Money NYC and LA showrooms branded content and more — generating $750M in revenue in 2025. Building the generational brand in baby Babylist is reshaping the $235B kids and baby market and helping parents feel confident connected and cared for at every step.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast think smart and use AI as part of how they work every day — not as an experiment as an expectation. We come together twice a year to build the relationships behind the work and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What the Role Is

As a Divisional Senior Planning Manager at Babylist you’ll own the financial and inventory strategy for a full division of our e-commerce business—directly shaping how we invest where we take risk and how we deliver for millions of families. This is a leadership role within Planning where you’re accountable not just for hitting your numbers but for how decisions get made. You’ll set the standard for how planning shows up as a strategic partner to Merchandising and a driver of company performance.

Your day-to-day sits at the intersection of analytics judgment and influence. You’ll lead your team through forecasting OTB and in-season management while personally engaging in the highest-leverage decisions—where to lean in where to pull back and how to respond when the business shifts. You’ll operate in close partnership with Merchandising bringing a clear point of view and engaging in real debate to get to better outcomes. At the same time you’ll work across Finance Supply Chain and Operations to ensure plans hold up in execution—not just in spreadsheets.

This role requires strong perspective and comfort with ambiguity. If you’ve primarily executed within well-defined planning frameworks relied on historical trends without challenging them or avoided tension in cross-functional decision-making this will be a difficult seat. You’ll be expected to step in raise the level of thinking and influence beyond your direct scope—even when the answer isn’t obvious.

Who You Are

• 8+ years in merchandise planning inventory planning or retail finance with direct ownership of a department or division-level P&L (sales margin inventory OTB)
• 3+ years managing planners including hiring and developing high-performing teams (at least 2 direct reports) and raising the bar on planning capability
• Deep expertise in retail math forecasting and inventory management including OTB ownership in-season reforecasting and inventory turn optimization
• Proven ability to influence Merchandising leaders on assortment pricing and investment decisions bringing a clear data-backed point of view—not just reporting performance
• Experience leading cross-functional cross-divisional initiatives that changed how planning operates (process tools or ways of working)
• Strong command of planning tools and data environments (e.g. advanced Excel plus systems like Anaplan Netsuite SAP or similar)—able to independently diagnose performance and translate it into decisions
• Experience operating across multiple inventory models (owned and drop-ship) and adjusting strategy based on category dynamics like lead times and product lifecycle
• Comfortable in high-growth evolving e-commerce or omnichannel environments where you’re expected to build while operating and make decisions without perfect data
• You're genuinely excited about what AI can do - not just as a concept but as something you want to get your hands on. At Babylist every team uses AI daily and we're looking for people who lean in

How You Will Make An Impact

• Own the end-to-end financial and inventory strategy for your division setting direction across sales margin inventory and turns in line with company goals
• Lead the monthly OTB process framing tradeoffs and recommendations that directly influence leadership decisions on investment and risk
• Define and evolve divisional inventory and replenishment strategies improving in-stock rates inventory flow and working capital efficiency in partnership with Supply Chain
• Act as the planning counterpart to Merchandising shaping assortment and pricing decisions through clear data-backed perspectives and healthy debate
• Identify risks and opportunities through weekly performance analysis driving timely cross-functional actions that change business outcomes
• Build pre-season financial plans that translate assortment vision into clear executable targets across categories classes and key items
• Lead cross-functional initiatives that improve forecasting accuracy streamline planning workflows and scale the function as the business grows
• Develop and coach a team of planners elevating analytical rigor business judgment and ownership across the team
• Raise the bar for Planning beyond your division by introducing better frameworks tools and ways of working that improve how decisions get made across the organization

Why This Role

• You own a full division P&L — sales margin inventory OTB — with real authority to set direction not just execute it.
• Planning is a strategic counterpart to Merchandising here not a support function. You'll be in the room expected to have a point of view and defend it.
• The function is growing to match the business — if you've wanted to shape how planning operates at scale this is the right seat at the right time.
• Babylist serves millions of families at one of the most meaningful moments of their lives. The work is high-stakes high-visibility and genuinely matters.

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$140685 to $168905

Your starting salary will be based on your location experience and qualifications with increases over time tied to performance role growth and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work create and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical dental and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical mental and emotional health parenting childcare and financial planning

Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview you consent to this recording and transcription.

Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee please let your recruiter know. This helps us keep our process fair and transparent for everyone.

Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp Telegram or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.

What We Do

Babylist is the trusted platform for millions of growing families. For over a decade Babylist has been the technology solution for expecting parents and the community that supports them expanding from baby registry into a full-service platform that helps parents make decisions with confidence stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry app ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health which provides access to products and services including insurance-covered breast pumps Expectful a new voice in health and wellness for pre-pregnancy through postpartum care and The Push a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers Babylist is a generational brand leading the $88 billion baby product industry.

Why Work With Us

Babylist thrives as a remote-first company with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently stay purpose-driven and achieve results —together from anywhere.

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