Senior Manager, Product Marketing at Upgrade, Inc.

Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America. We have delivered over $21 billion in affordable and responsible credit over the last 5 years. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.
We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.
Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, “Top Companies to work for in Arizona” and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.
We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1500 talented and dedicated professionals. Come join us if you like to tackle big problems and make a meaningful difference in people's lives.

About the Role:

Upgrade is seeking a passionate, experienced product marketing leader to join our talented Marketing team. Reporting to the Sr. Director, Growth Marketing, you’ll have the opportunity to make an immediate impact across our mobile banking products. We’re on a mission to offer the most innovative, consumer friendly experience in mobile banking.

You will develop and execute messaging and positioning across our consumer marketing touch points to ensure our unique value proposition (UVP) is clear and compelling. You will conduct research and keep track of the competitive landscape, launch tests and campaigns to help customers reach key milestones, and launch cross-promotion strategies to introduce customers to our other beneficial products.

This is a hybrid position based in our San Francisco office (in office Tuesdays & Thursdays).

What You’ll Do:

Develop first-class messaging and positioning across consumer touch points including product pages, product UX elements, app stores, and lifecycle campaigns
Launch ongoing tests to help customers reach key milestones and maximize their benefits
Track the competitive landscape closely to develop our positioning strategy
Develop innovative, data-driven strategies to cross-promote other Upgrade products
Leverage advanced technology including Push Notifications, SMS, MMP, Deep Linking
Partner closely with Marketing, Design, Product, Operations, Legal, and Compliance
Conduct analyses on experiments and program performance to inform decision making
Partner with Analytics team on reporting and key insights, present to leadership

What We Look For:

4+ years of experience in Product Marketing or similar role
Demonstrated experience with writing copy for key marketing and product touch points
Experience launching and managing data driven experiments from inception to completion or rollout
Analytical mindset and approach to problem solving. Ability to use engagement data to drive strategy and decisions
Demonstrated ability to collaborate across teams and functions
Proven success in handling the ambiguity of a fast-paced, continuously evolving environment
Project management skills: ability to prioritize high impact activities and keep multiple projects moving forward
Sound judgment with excellent written, analytic, and communication skills and the ability to work on projects with autonomy

What We Offer You:

Competitive salary and stock option plan
100% paid coverage of medical, dental and vision insurance
Flexible PTO
Opportunities for professional growth and development
Paid parental leave
Health & wellness initiatives

The compensation range of this position in San Francisco, CA is USD $170,000 - $195,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.

Upgrade has different base pay ranges for different work locations within the United States and Canada, which allows us to pay employees competitively and consistently in different geographic markets. The range could vary depending on what ultimately is determined to be the candidate’s primary work location.

Notice to California-based Candidates for Employment. This California Candidate Privacy Notice is intended to provide information about how Upgrade collects and uses personal information to California consumers who apply for employment with Upgrade If you are employed by Upgrade, refer to the Employee Handbook for additional information. For any questions about this notice, please contact [email protected].Personal Information Upgrade Collects:Identifiers Including name, address, email, telephone number, social security number, driver license number, passport number, and other personal identifying information. Characteristics of protected classifications under California or federal law, including demographic information and other personal information obtained during the application process, such as gender, race, national origin. Professional or employment-related information, such as salary/compensation and benefits packages, other relocation or job preferences, prior background, experience, skills, and other information in support of your application, reference information, other information obtained through background checks, including employment, credit, and criminal history. Education Information. Any other information you provide as a part of recruitment, job application, or interview process. Purposes for Collecting Personal Information:To consider qualifications, skills, and interest for employment. To communicate with you during the recruitment and interview process. To conduct background checks and verify your information if you are offered employment. To provide compensation, including payroll, and administer stock options and benefits, including medical, dental, vision, commuter, and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses, credentials, training, and eligibility to work in the United States. To improve recruitment and interview processes and ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements including state and federal company reporting obligations.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Senior Manager, Product Marketing

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