Senior Manager, Product Marketing

SmartBear

At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. 

About the Role:

The Senior Manager of Product Marketing –will define, execute, and own both a sale assisted and the self-service go-to-market strategy from the ground up. The ideal candidate will have the skills to assess the market dynamics of low-touch, online marketplaces, understand the relevant personas, and augment a content-driven program that drives conversion. This role provides an opportunity to scale the both the sales assisted as well as the marketplace portion of the SmartBear business – and ultimately create new experiences for users looking to deliver marketplace excellence and quality. This role will be part of the product marketing and Open Source/Community/DevRel organization led by an SVP of Product Marketing.

Responsibilities:

Develop product positioning informed by user research, market insights, company brand, and product understanding – especially related to developer-specific features (Test Management, Software Development Lifecycle, APIs, SDKs, developer tools, etc.)

• Influence and guide the product roadmap by acting as the voice of sales, partners, channels, customer, and marketplace
• Partner closely with marketing, sales, and product leaders to set a vision
• Define a GTM strategy for driving conversion, product adoption, and growth
• Lead all product and marketplace-related launches
• Define the programs we need to succeed, including partner and developer marketing
• Drive all product and marketplace-related enablement for our sales and success teams.
• Work closely with all teams to create compelling stories featuring customers and partners
• Work closely with content and web teams to develop engaging assets, including our community experience
• Be the spokesperson for our platform and develop relationships with key individuals in the wider marketplace community
• Provide competitive intelligence

We are looking for someone who has:

• Experience working in any of the following areas: software, test management, and marketplace related, low-touch GTM
• You love to think deeply about challenging problems and use research when applicable
• You can quickly gather business requirements and market needs to craft a successful go-to-market strategy
• Excellent written and oral communication skills
• Well-developed leadership and management skills, with the ability to excite others
• 7+ years of experience working in product marketing and/or platform product marketing, technical marketing, developer marketing, or equivalent
• You're able to build trust with the sales and partner organizations

Why you should join the SmartBear crew

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off .
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person. 
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes. 

Did you know

• Our main goal at SmartBear is to make our technology-driven world a better place. 
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve. 
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclow, Poland and Bangalore, India. 
• We’ve won major industry (product and company) awards including best places to work